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Entries in Monster (3)

Saturday
Feb162013

Monster Energy Drinks to List Caffeine Content on Labels

David Paul Morris/Bloomberg via Getty Images(NEW YORK) -- Monster Beverage Corp. will include caffeine content on its energy drink labels because it no longer wants to be considered a dietary supplement, and instead will adhere to Food and Drug Administration guidelines for conventional foods.

The switch comes after a wrongful death lawsuit filed last fall against Monster Energy, which plagued the company – and the rest of the energy drink industry. It prompted the release of FDA reports that attributed five possible deaths to Monster Energy and another 13 possible deaths to 5-Hour Energy, a 2-ounce energy shot.

"The Company saw no reason to continue being subjected to erroneous and misguided criticism that its Monster Energy drinks are being marketed as dietary substances to avoid FDA regulation," reads a statement from Monster Beverage Corp. sent to ABC News.

The energy drink maker added that remaining a dietary substance would give it a continued competitive disadvantage against Red Bull, the most popular energy drink on the market. As a conventional food, Red Bull can be purchased with food stamps and be exempt from sales taxes. As a dietary substance, Monster Energy cannot.

Monster Energy has also recently joined the American Beverage Association, which recommends labels that list ingredient amounts, the company said in a statement.

It's not clear when the change will take effect, but the company said it will happen "when new packaging is manufactured and new products are introduced."

Companies are free to choose whether they want to market their products as a dietary substance or a conventional food, said FDA spokeswoman Jalil Isa. Different laws apply to each, and the FDA can step in if the product is misrepresented to the public.

"So long as they can meet the rules applicable to each, the companies can position their products in the market how they deem appropriate," Isa said.

Since Monster Energy is currently classified as a dietary substance, it is not limited to the FDA's 200 parts per million caffeine limit on sodas. Coca Cola Classic has 30 to 35 mg of caffeine per 12-ounce can, but 12 ounces of the Monster drink in the wrongful death suit would have contained four times that.

Caffeine amounts do not have to be included in food labels because they are not nutrients, but if caffeine is added to a food, it should be included in the ingredients list.

Monster Energy ingredients will not change, according to the Monster Beverage Corp. statement. However, the statement does not specify whether the amounts of those ingredients will change.

Copyright 2013 ABC News Radio

Thursday
Sep222011

Canadian Health Experts Take Aim at Energy Drinks

John Nordell/The Christian Science Monitor via Getty Images(OTTAWA, Ontario) -- Energy drinks have been around for years. But as the market for these drinks grew, so did concerns about their safety.

Now a panel of experts assembled by Health Canada are calling for stricter control of Red Bull, Monster, Rockstar and a host of other so-called energy drinks.
 
These high-caffeinated drinks are classified as natural health products. But the panel says they are not foods. They are drug products and should only be sold on drugstore shelves under the supervision of a pharmacist, experts claim.

In fact, the specialists say "energy" drink is a misnomer. They suggest the products be renamed "stimulant drug containing drinks."
 
The panel also wants Canada to take the lead internationally by requiring warning labels on the cans about series adverse effects of the drinks.
 
In a report obtained by Postmedia News, the panel stressed that the health risks associated with these beverages outweigh their benefits.
 
The report was actually presented to the Canadian government almost a year ago. But details are only now becoming public as the government debates adopting tighter controls on the beverages.
 
Both the beverage industry and energy drink makers reject the panel's research and recommendations.

Copyright 2011 ABC News Radio

Wednesday
Sep212011

Health Canada Panel Takes Aim at Energy Drinks

PRNewsFoto/Red Bull GmbH(OTTAWA, Ontario) --  An expert panel for Health Canada has targeted energy drinks in a report saying that drinks such as Red Bull, Rockstar and Monster should actually be renamed “stimulant drug containing drinks” and should only be sold under the direct supervision of a pharmacist.

According to Postmedia News the panel’s report makes the argument that these energy drinks should be under stricter control, especially when taking into consideration the ease with which young people can purchase the caffeinated beverages.

The panel aims to make give a clear signal to the general public that these drinks are in fact “drug products,” and not “foods.”

The panel’s recommendations were presented to the government almost a year ago, but have been running into opposition from the beverage industry. If these recommendations were be enacted, this would set an international precedent for energy drink regulation, something that the Health Minister, Leona Aglukkaq, would be expected to defend on the world stage.

The panel proposes that energy drinks be classified under the National Association of Pharmay Regulatory Authorities as a “Schedule III.” This label is attributed to drugs without prescription, but that are sold on pharmacy shelves and purchased under “direct supervision of the pharmacist.” The panel urges that energy drinks be distributed as drugs are, but in a beverage format.

In addition to the change in distribution protocol and naming specifics, the panel also suggests that the drinks carry labels stating that serious adverse effects, including death, can occur.

Copyright 2011 ABC News Radio







ABC News Radio