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Marketers of Children's Vitamins to Refund $2.1 Million to Consumers in FTC Settlement

Photo Courtesy - PR NewsFoto | Federal Trade Commission(WASHINGTON) -- The Federal Trade Commission on Monday reached a settlement that will require major marketers of children's vitamins to cease false and unproven claims that the supplements promote healthy brain and eye development in children.  The FTC also charged the companies with being deceptive about the amount of DHA, an Omega-3 fatty acid, that is used in their line of Disney and Marvel licensed children's multivitamin gummies and tablets.

As part of the agreement, NBTY, Inc. and two subsidiaries -- NatureSmart and Rexall Sundown -- will pay $2.1 million in refunds to consumers who purchased multivitamins in their Disney and Marvel Heroes line.

The supplements, sold at retailers such as CVS, Walmart, Target, Walgreens and Rite Aid, featured various Disney characters and Spider-Man on the packaging and claimed to contain DHA.  But actually, the products only contained small trace amounts of DHA, according to the FTC complaint.

The $2.1 million refund program will be administered by the FTC, which plans to reach out to affected consumers in the coming months.

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