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Entries in Nike (2)

Thursday
Aug092012

12-Year-Old, 200-Pound Star of Nike Olympic Commercials Finds Inspiration

Nike(LONDON, Ohio) -- The star of Nike's latest Olympics ads has created his own Olympic-sized challenge.

Nathan Sorrell of London, Ohio, the 12-year-old, 200-pound star of the "Find Your Greatness" ad recently launched by the sports company, said he has taken the ad as inspiration and will find his own greatness by getting in shape.

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Sorrell was chosen to participate in the ads by Nike after they put out a casting call for a "specific type" of student, and Sorrell fit the bill, according to ABC News' Columbus, Ohio, affiliate, WSYX.

Sorrell, who is 5-foot-3 and describes himself as someone who doesn't enjoy running, was filmed running down a lone highway for the cameras of the Nike commercial. He told WSYX that he ran roughly 70 yards about 55 times.

"I just kind of put the hatred of running to the side because it was just an experience," Sorrell said. "It was so fun."

Sorrell stopped during the first take because he felt so ill he had to throw up in a ditch on the side of the road. After that, he went back to running.

"I was out of breath, I took a drink, my stomach started hurting so I ran over to the side of the road and just let it go," he told WSYX.

The commercial aired Tuesday night during the Olympics. Sorrell and his mother, Monica, watched the ad and liked how it turned out.

"It's an incredible feeling as a parent to see your child on TV, let alone for Nike," said Monica Sorrell. "The dialogue that goes with the shoot is just perfect. It's such an inspirational message."

Sorrell and his mother have decided to work together to become healthier.

The younger Sorrell started in on the promise on Tuesday:

"Went to the gym for the first day! It was fun! Hard though, but that just means its working, RIGHT?" he wrote on his Facebook page.

Copyright 2012 ABC News Radio

Friday
Sep092011

Marty McFly’s Shoes Give Hope for Parkinson’s Research

David Paul Morris/Bloomberg via Getty Images(NEW YORK) -- All who have ever admired Marty McFly’s cool kicks from Back to the Future II now have a chance to bid on a pair of their own -- and for a good cause. Nike announced Thursday that 150 pairs of the futuristic high-tops would become available on eBay for 10 days, and the proceeds would go to the Michael J. Fox Foundation for Parkinson’s Research.

“The project … brings together three very passionate audiences: the Parkinson’s community, sneakerheads and Back to the Futur fans,” Michael J. Fox said in a statement.

The shoes -- called Nike Air MAGs, were rebuilt to the exact specifications of the originals. The high-tops include a glowing sole and Nike logo that is activated with a simple pinch of the high-top’s ear. The only thing they don’t do is lace themselves.

It’s the shoe fans have been asking for. A few years ago, an online campaign called McFly 2015, Make It Happen urged Nike to make a version of the shoe for retail.

Even though the price of the limited-edition shoe may be out of reach for most people, Twitter lit up with comments from fans excited about the release.

“I’ve never worn sneaks in my life, but I NEED these,” @jacvanek wrote.

Another person proposed sharing the sneakers.

“Who wants to go halves on the Marty McFly Nikes from BTTF 2? Only about $40,000,” @cameronhurley wrote.

A tweeter named Will Eurich was determined to get his feet into a pair and posted a screen shot of his $4,050 bid. “Wish me luck,” he wrote.

The auction ends Sept. 18.

Copyright 2011 ABC News Radio







ABC News Radio