(PHOENIX) -- The leading food manufacturers and retailers in America introduced a new labeling system Monday that will call for the placement of nutrition facts on the front of food items to help consumers make informed decisions when they shop for groceries.
Called Nutrition Keys, the new labels will feature information on calories, saturated fat, sodium and total sugars content on the front of food and beverage products. The nutrition facts will be easy to read and to the point, and will also feature daily value percentages as recommended by the U.S. government.
Smaller products, like beverages, may only feature caloric content, while larger items could add “nutrients to encourage” -- potassium, fiber, protein, vitamin A, vitamin C, vitamin D, calcium and iron -- in addition to the four basic icons.
The program is a joint venture between the Grocery Manufacturers Association and the Food Marketing Institute, and was created after first lady Michelle Obama requested it in March of 2010.
Food and beverage companies will begin to adopt the Nutrition Keys icon this year, with the first products to feature them hitting store shelves in a few months.
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