(WASHINGTON) -- It will soon be easier to make informed choices at the grocery store. The food industry Wednesday announced a commitment to put details about calories and “other nutrients” on the front of food and beverage containers.
Consumers should begin to see new labels in grocery stores early next year, according to the Grocery Manufacturers Association and the Food Marketing Institute.
“It represents the most significant change to food labels in the United States in nearly twenty years,” said David Mackay, president and chief executive officer of Kellogg Company.
The announcement comes after a report from the Institute of Medicine found that front-of-package food labels would be “most useful to shoppers if they highlighted four nutrients of greatest concern – calories, saturated fat, trans fat, and sodium.”
Food and beverage manufacturers and retailers also have agreed to spend $50 million on a consumer education campaign.
The Obama administration has pushed for new labels as part of the first lady’s fight against childhood obesity.
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