Entries in POM Wonderful (2)


Juice Maker’s Health Benefit Claims ‘Deceptive,’ Says Judge

PRNewsFoto/Roll Global(WASHINGTON) -- A federal judge ruled that the makers of Pom Wonderful pomegranate juice and supplements must stop making claims that its products can treat or prevent heart disease, prostate cancer and erectile dysfunction pending adequate scientific proof of the alleged health benefits.

The ruling came in response to a complaint by the Federal Trade Commission that Pom Wonderful’s manufacturers violated federal law by engaging in deceptive advertising.  In addition to the order that the drink makers stop making false statements, the agency also asked the judge to require that any claims of health benefits be approved by the Food and Drug Administration.

The judge found that several of the advertisements promoting the purported health benefits of several products interpreted by consumers to be true were “false and misleading,” according to the decision.

The judge did find, however, that requiring FDA approval would be “overreaching.”

But the decision also stated that several Pom ads were not deceptive, and “the preponderance of the evidence fails to demonstrate that such advertisements would reasonably be interpreted by consumers as containing such claims.”

Roll Global, the parent company of Pom Wonderful, claimed several victories after the judge handed down his ruling.

“While we are still analyzing the ruling, it is clear that we will be able to continue to promote the health benefits of our safe  food products without having our advertisements, marketing or public relations efforts preapproved by the FDA and without having to rely on double-blind, randomized, placebo-controlled studies, the standard required for pharmaceuticals. We consider this not only to be a huge win for us but for the natural food products industry,” Craig Cooper, Pom Wonderful’s chief legal officer, said in a press release.

Cooper also said that the judge found only a few of the company’s ads made misleading claims, and while he disagrees with that finding, he said the company would “make appropriate adjustments if necessary to prevent that impression in the future.”

The order is in effect for the next 20 years.

Copyright 2012 ABC News Radio


POM Wonderful Reacts to FTC Complaint; Lawsuit Developing

Photo Courtesy -- Getty Images(LOS ANGELES) -- A Federal Trade Commission complaint charges POM Wonderful LLC with "making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer and erectile dysfunction."  David Vladeck, director of the FTC's Bureau of Consumer Protection said, “When a company touts scientific research in its advertising, the research must squarely support the claims made.  Contrary to POM Wonderful’s advertising, the available scientific information does not prove that POM Juice or POMx effectively treats or prevents these illnesses.”  On Monday, POM Wonderful declined to answer questions, however a spokesperson released a statement on behalf the the popular juice company.  In the statement, POM accuses the FTC of "wasting taxpayer resources to persecute the pomegranate."  The statement also indicates that POM has initiated a lawsuit to preserves its "first amendment rights to communicate the promising results of [their] extensive scientific research program on pomegranates."  POM Wonderful Pomegranate Juice is available at grocery stores nationwide.

Copyright 2010 ABC News Radio

ABC News Radio