Entries in Radio Advertising Bureau (1)


What Media Platform Makes Us Happiest? Radio, Study Finds

Jupiterimages/Thinkstock(LONDON) -- New British research finds that "radio" tops the media charts in terms of what makes people feel the happiest.
Forget about TV. Forget about online surfing. In life's "happiness sweepstakes," radio is the king of all media, according to research commissioned by the Radio Advertising Bureau.

British researchers found it came out on top -- by a large margin -- in terms of making people feel the happiest and in giving media consumers the highest energy levels. The researchers reported that the medium plays an important role in people's lives, used by many as a lifestyle support system and influencing emotions in a very "positive way."

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