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Entries in Retail (2)

Saturday
Apr092011

Retail Therapy: No Joke?

Sean Gallup/Getty Images(LONDON) -- Shopping may not be good for the wallet, but it may be good enough to extend your life, especially if you’re older, according to a new study out of Taiwan.

Researchers surveyed nearly 2,000 people aged 65 and over and found that those who shopped on a regular basis lived longer. It’s the physical activity, social interaction and mental stimulation that researchers say benefits people the most.

"Compared to other types of leisure-time physical activity, like formal exercise, which usually requires motivation and sometimes professional instruction, shopping activity is easier to undertake and maintain," researchers concluded.

The findings were published in the Journal of Epidemiology & Community Health.

Copyright 2011 ABC News Radio

Saturday
Jan222011

Study: Last Names Can Affect Buying Habits

Photo Courtesy - Getty Images(NEW YORK) -- Always hated being picked last in the alphabetical name game? A new study finds organization by last names during childhood may dictate your buying habits during adulthood.

"The Last Name Effect," published in the Journal of Consumer Research, found that people with last names towards the end of the alphabet are quicker to buy or be at the front of the line than those with names at the beginning of the alphabet.

Researchers believe the habits are linked to childhood and constant alphabetizing during school. Children with late-letter last names tended to wait longer for things, and therefore compensate later in life, according to the study.

The researchers noted that children who have last names starting with the letters R-Z often found themselves at the back of the line, or in the last row of the classroom. As adults, these people would be more likely to "act on opportunities to make up for the inequality," they said.

But is it inequality, or just impatience? Researchers carried out four experiments to test their hypothesis and found a person named Anderson would wait 25 percent more time than a person named Zimmer to buy a hot-ticket item.

"Those with last names early in the alphabet will be so accustomed to being first that individual opportunities to make a purchase won't matter very much; they'll buy late," the researchers said.

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ABC News Radio