(WINSTON-SALEM, N.C.) -- The need to scratch an itch may just be in your mind, according to a new study publishing in the British Journal of Dermatology.
Researchers at Wake Forest Baptist Medical Center had participants in the study watch videos of other people itching to determine whether being itchy was really a contagious feeling. They found that participants who saw the videos scratched themselves more intensely and reported feeling itchier than those didn't watch it.
The concept that itching can be visually transmitted could lead to meditation methods to stop the scratching.
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