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Entries in Skincare (2)

Wednesday
Feb012012

British Ban Airbrushed Rachel Weisz Skincare Ad

Michael Tran/FilmMagic(LONDON) -- British regulators have banned a L’Oreal Revitalift skincare ad featuring an airbrushed close-up of Oscar-winning actress Rachel Weisz for exaggerating the product’s age-fighting effects on a woman’s complexion.

The Advertising Standards Authority ruled Wednesday that a two-page ad for L’Oreal Revitalift Repair 10, which ran in September 2011, cannot reappear “in its current form” because the black-and-white image of Weisz misrepresented what the product could do for a woman’s skin. The English beauty, variously reported to be 40 or 41, took home an Academy Award for her role in the 2005 film The Constant Gardener.

In a ruling against the world’s largest cosmetics company, the agency said it took into consideration “that consumers were likely to expect a degree of glamour in images for beauty products” and that advertisers would be “keen to present their products in their most positive light using techniques such as post-production enhancement and the re-touching of images.”

The agency called that approach “acceptable so long as the resulting effect was not one which misleadingly exaggerated the effect that the product was capable of achieving.”

“Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even,” the authority wrote.

The ruling came in response to a complaint filed by Jo Swinson, a Scottish member of Parliament and co-founder of the Campaign for Body Confidence. Swinson, a former marketing manager, chairs a Parliamentary inquiry into causes and consequences of body image anxiety. She has succeeded with other complaints about misleading ads for cosmetics brands owned by L’Oreal. Last July, the ASA banned ads for Lancome’s Teint Miracle foundation featuring actress Julia Roberts and for Maybelline’s The Eraser foundation featuring supermodel Christy Turlington.

L’Oreal stands by the effectiveness of its product. It issued the following statement, as reported by MSNBC: “We believe that the image in the advertisement is a true representation of Rachel Weisz. The product claims are based on extensive scientific research which proved that the product improves 10 different signs of skin aging. We therefore do not believe that the ad exaggerates the effect that can be achieved using this product.”

In another ruling Wednesday, the ASA rejected complaints that a L’Oreal moisturizer ad featuring film legend Jane Fonda had been “significantly modified.” Fonda, 74, who has appeared in an ad for L’Oreal Paris Age Re-Perfect Pro Calcium, in 2010 admitted undergoing “work” on her eyes, chin and neck, and reportedly had undergone an earlier facelift. She made a dazzling appearance as a presenter at this year’s Golden Globes awards, drawing wows from actor-director George Clooney, who said: “My God, she looked great, didn’t she?”

Copyright 2012 ABC News Radio

Monday
Jan022012

New Year, New You: Clock-Stopping Beauty Secrets to Fight Aging 

Jupiterimages/Thinkstock(NEW YORK) -- A woman's 30s and 40s can be the most beautiful and energetic time of her life, says Dr. Jennifer Ashton.

Ashton, a co-host of the upcoming ABC show The Revolution, has worked as an OBGYN for over a decade and is spilling her secrets about how women in their 30s and 40s can look and feel their best. In her new book, Your Body Beautiful, Ashton covers many topics like healthy eating, cancer prevention and beauty.

When it comes to taking care of your face and skin, Ashton relies on natural products that can be found in the aisles of any grocery store, and recommends that all women do too.

"If you turn a bottle or a jar around and you cannot pronounce the ingredients, you should not be putting those things on your skin," she says.

Natural products are inexpensive, effective and safe. Safflower oil is a great overall body moisturizer and coconut oil is a natural face moisturizer.

"I use a jar of organic coconut oil for my face twice a day," she says. "It gets absorbed very well. It has a lot of antioxidants. It's a great facial moisturizer."

For hair care, Ashton opts for olive oil or coconut oil. "I grease it up like you wouldn't believe, put my hair in a pony tail or headband," she says.

Sugar is a good, natural exfoliator. Ashton makes her own exfoliator, mixing sugar, with a few drops of milk, and honey into a paste.

"You mix it with honey, the hydrator and then you get some acid from the milk," she writes.

You can also make a homemade facial scrub combining sugar, honey, milk and oatmeal. Mix it all up in a bowl and rub it all over your face. Leave it on for approximately 15 minutes, once a week, to boost skin's radiance, Ashton says.

Along with these natural products, women in their 30s can start using medical products that contain retinoids or peptides.

"Using retinoids and serums with peptides are like sending postmen to your skin to penetrate deeper layers. Retinoids are in a lot of over the counter products like Oil of Olay and L'Oreal," she writes in her book.

The same principles apply when it comes to what you eat.

"Not eating well can age you on inside and outside. You need to watch out for hidden sugars. Inside the cell they can cause metabolic damage that can show on your face," she writes. "Everyone knows sodas have sugar, most people don't know there is sugar hidden in fruit and vegetable juice. You don't need to avoid these drinks completely completely—just be aware and don't overdo it."

Copyright 2012 ABC News Radio







ABC News Radio