Paul McCartney has premiered a new video on his official website to mark the fifth anniversary of Meat Free Monday, the environmental campaign that asks people to skip eating meat every Monday. The clip, set to the rock legend's original theme song for the initiative, includes photos submitted by fans and supporters of the campaign that cleverly incorporate lyrics from the tune.
A number of celebrities contributed photos that appear in the "Meat Free Monday" video, including Woody Harrelson, Mayim Bialik, Twiggy, Absolutely Fabulous star Joanna Lumley and Sir Paul himself. The idea behind the campaign is that by consuming less meat, we can reduce the harmful impact meat production has on the environment.
A longtime vegetarian, McCartney is urging people around the world to visit Pledge.MeatFreeMondays.com and pledge their support for the campaign. The Meat Free Monday initiative is one of the subjects that will be discussed at the Climate Summit in New York City, which begins on Tuesday. For more information, go to the official Meat Free Monday website.
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