Paul McCartney to Appear in New Ad Campaign for JBL Stereo Equipment

Mary McCartney/MPL Communications Ltd.Paul McCartney has signed on to appear in a new commercial promoting JBL stereo equipment as part of the company's "Hear the Truth" campaign.  The former Beatle will be featured in a TV ad that will premiere during the 54th Grammy Awards, which will air Sunday on CBS starting at 8 p.m. ET.  The commercial, which was shot in London last month, will focus on the story behind the making of his latest single, "My Valentine" -- from his just-released Kisses on the Bottom album -- as well as the role JBL products played in the quality of the recording.

"JBL is synonymous with great sound and has consistently met the standards for my music," said McCartney in a statement.  "I've used JBL's professional equipment throughout my career as a recording artist and touring musician.  I want my fans to 'Hear the Truth,' and that's what JBL delivers."

Macca also will be featured in upcoming print and online ads for JBL, which will sponsor the rock legend's as-yet-unannounced summer tour.

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