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Tuesday
Sep042012

Freddie Mercury-Inspired Angry Birds Character Introduced to Support Freddie for a Day Initiative

PRNewsFoto/Rovio EntertainmentRovio Entertainment, the company behind the Angry Birds app and video game franchise, has teamed up with the Freddie for a Day charity campaign to create a special cartoon character based on Queen's Freddie Mercury.  The Freddie-inspired Angry Birds character, which sports a dark mustache, a crown and a white jumpsuit reminiscent of one of Mercury's famed stage outfits, is featured in a new animated video that debuted Monday online.  The quirky 40-second clip is set to the tune of Queen's "Bicycle Race."

Fans will be able to buy a limited-edition T-shirt sporting the Mercury-styled Angry Bird via the Angry Birds and the Bravado webstores.  Some of the proceeds raised from the shirt sales will benefit the Mercury Phoenix Trust, the AIDS charity co-founded by Queen's Brian May and Roger Taylor in honor of Freddie.

The Freddie for a Day campaign, which is held annually on or near Mercury's September 5 birthday, encourages people to spend a working day dressed up as the late Queen singer and ask friends to sponsor them to raise money for the Phoenix Trust.

In related news, May and Taylor were scheduled to host a special annual fundraiser for the Freddie for a Day charity Monday night at London's Savoy Hotel.

Copyright 2012 ABC News Radio