In a new Huffington Post blog, Paul McCartney discusses his commitment to vegetarianism and his involvement in the new ad campaign promoting his late wife Linda's line of chilled, meat-free meals. The former Beatle begins the piece by admitting that "growing up in Liverpool, I would have thought of a vegetarian as a wimp. We could be a prejudiced bunch at times but I'm not sure people would automatically think like that these days."
He then notes that he thinks it's great that there's "definitely now an overall greater acceptance of being vegetarian," while pointing out that restaurants and supermarkets are offering more meat-free choices.
McCartney goes on to praise his late wife for playing a "massive part" in promoting the vegetarian lifestyle through her Linda McCartney Foods line, which he says "kick-started a revolution of choice in the food industry."
Discussing the new animated commercial for the brand, which features a new version of McCartney's 1971 tune "Heart of the Country," the rock legend says he and his family "wanted to create something really special…that really captured the spirit of Linda and what she loved and what she was all about."
The McCartneys collaborated on the project with Passion Pictures, which also worked on the Beatles' Rock Band game, and Sir Paul also reveals that his son-in-law Simon Aboud -- his daughter Mary's husband -- served as creative director.
"I love the animation and the way we are portrayed as different characters, especially the way some of us are given quirky animal personas," declares McCartney. "I think [Linda] would have highly approved of this, as it shows her looking after her family and all the animals at the same time."
He adds, "We were also lucky enough to get Elvis Costello to do the voiceover," pointing out that his fellow Rock and Roll Hall of Famer "is an old family friend and someone who knew Linda well."
McCartney finishes by asserting that he and his family "are committed to supporting [Linda's] vision and ensuring that we play a central role in shaping a healthy future for vegetarianism and meat-free living."
The new commercial, which can be viewed online now, will get its TV premiere in the U.K. on Monday and will continue to air throughout February and March.
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