French Montana pays homage to his roots with the artwork for his debut album Excuse My French. If you were expecting French to pose on the CD cover rocking the bear hat he made famous, then think again.
Instead, the artwork shows a small boy -- French's real-life son -- making his way across an empty desert. "The concept of the cover is to represent my journey from Morocco to New York, from a kid to a hustler, from the beginning to today," French tells Rolling Stone.
French told ABC News Radio that he was just 13 when he moved to New York City. At the time, he didn't speak English, and had to learn the language alongside his family. Years later, he would release the first of a slew of mixtapes, eventually signing to a joint venture deal between Diddy's Bad Boy Records and Rick Ross' Maybach Music Group.
The journey wasn't easy, as French points out to Rolling Stone. He tells the magazine that the desert featured in the Excuse My French artwork represents, "the dry period of my life when I had nothing and I had to work to get that water and to make a living for me and my family." French says that he put his son on the album cover because, "He represents my future and me; I represent his past. It is all about the journey of my life, my music, and my movement."
Excuse My French arrives in stores on April 16.
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