Late last month, Rihanna appeared in an inspirational video teaser promoting the 55th Annual Grammy Awards. As it turns out, the 30-second clip is part of a larger ad campaign the Recording Academy has launched to promote the Grammys show, which airs on February 10.
The campaign, called #TheWorldIsListening, features print and digital ads, as well as three TV commercials. The first one, "Slammed Door," is the one featuring Rih. The second, "The World Is Listening," features Snoop Lion -- the artist formerly known as Snoop Dogg.
In addition to the ads, #TheWorldIsListening has an associated website, GrammyAmplifier.com, where unknown musicians can share tracks via SoundCloud, and compete for a chance to have their songs tweeted by top stars, thus gaining valuable exposure.
At this year's Grammys, Rihanna has three nominations, and Snoop is up for one award.
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