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Tuesday
Jan082013

Rihanna, Snoop Lion Featured in New Grammy Campaign "#TheWorldIsListening"

Grammy.comLate last month, Rihanna appeared in an inspirational video teaser promoting the 55th Annual Grammy Awards.  As it turns out, the 30-second clip is part of a larger ad campaign the Recording Academy has launched to promote the Grammys show, which airs on February 10.

The campaign, called #TheWorldIsListening, features print and digital ads, as well as three TV commercials.  The first one, "Slammed Door," is the one featuring Rih.  The second, "The World Is Listening," features Snoop Lion -- the artist formerly known as Snoop Dogg.

In addition to the ads, #TheWorldIsListening has an associated website, GrammyAmplifier.com, where unknown musicians can share tracks via SoundCloud, and compete for a chance to have their songs tweeted by top stars, thus gaining valuable exposure.

At this year's Grammys, Rihanna has three nominations, and Snoop is up for one award.

Copyright 2013 ABC News Radio