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Phil Lesh to Perform at Launch Event for Grateful Dead-Inspired Beer

Dogfish.comGrateful Dead bassist Phil Lesh will help celebrate the debut of a new beer inspired by his famous band when he performs at a special launch party to be held this Tuesday, October 15, at his Terrapin Crossroads club in San Rafael, California.  Lesh will hit the stage with the Terrapin Family Band at the event, which will welcome the arrival of American Beauty -- an imperial pale ale created by the Delaware-based Dogfish Head Craft Brewery in collaboration with the Dead.

The brew has been in the works since last year, when The Grateful Dead and the Dogfish Head company launched a contest asking fans to submit a final, Dead-inspired ingredient for use in the making of the beverage.  After receiving more than 1,500 responses, the chosen ingredient turned out to be granola, which was suggested by a chemist and home-brew enthusiast named Thomas Butler.

Explaining their decision, the brewing and the band said in a statement, "[Granola] was the main course in millions of parking lot meals, and both Dogfish and the Dead agreed it would be a sweet and toasty complement to the pale ale's hops and barley."  American Beauty ale is nine-percent alcohol by volume, and is made only with U.S.-grown ingredients, with the granola coming from the Oregon-based Grizzlies company.

In the coming weeks, American Beauty will be made available in 750-milliliter bottles and on draft in the 27 states to which Dogfish Head beers are distributed.

The October 15 launch party will is open to the public, with a first-come, first-served admittance policy.  Additional celebrations are scheduled for October 22 at Alamo Drafthouse Cinema locations in Denver; Yonkers, NY; Ashburn, VA; and Austin, Dallas, Houston and San Antonio, Texas.  These events also will include a screening of the 1977 concert film The Grateful Dead Movie.

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