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Friday
Nov152013

Pitbull to Launch Signature Fragrance Line on New Year's Eve 

PRNewsFoto/NickelodeonNext month, Pitbull will be ringing in 2014 with a concert in his hometown of Miami, but in addition to the New Year, he'll be celebrating something else: the launch of his first signature fragrance line.

Women's Wear Daily reports that December 31 will mark the official unveiling of Pit's new fragrances, one for men, one for women, both called, simply, Pitbull.  Pre-sales will begin December 1 on Amazon.com, which will be selling the fragrances exclusively until February 14. 

"Being raised by nothing but women...I was always around these great-smelling products and I would see the way [my mom] would mix them up and wear different outfits. I was always intrigued by fragrance," Pit tells WWD about his longstanding interest in scent.  

“When we started talking about it, it was about very sexy smells. The woman can wear the men’s cologne and the man can wear the women’s perfume," he tells WWD. "I love to mix [men's and women's fragrances] up and see what kind of people you attract...I am a walking focus group.”

Pitbull's woman's fragrance is a mixture of raspberry, apple, mandarin, nectarine blossom, jasmine, amber, vanilla and musk. The men's fragrance includes notes of bergamot, mandarin, sage, cardamom, violet, musk and amber.  The tall, cylindrical bottles -- one black, one white -- were inspired by the buildings the rapper saw while traveling to places like Dubai, Shanghai and Malaysia.

“I think that a soft, sexy sensual scent isn’t what people are going to expect from me,” Mr. Worldwide tells WWD.  “The innovative part of that is when you have a man who comes with a scent which I would say is more womanly, I think that’s innovative, especially when you have a man who will admit it."

Copyright 2013 ABC News Radio