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The Zac Brown Band Does Things Their Own Way

Southern GroundThe Zac Brown Band handles pretty much every aspect of their career in-house starting with touring and recording down to concert t-shirts and backstage catering. Front man Zac Brown even runs a machine shop that built the human catapult you see in their latest video, "Jump Right In." So, why does the band insist on doing things their own way?

Zac explains, "We can control the quality, and we can innovate. And there's no one to tell us that we can't do something."

Putting such a premium on quality control gives Zac a leg up among fans too.

"This is a very competitive business," Zac says of the music industry, "and people that invest in our merchandise, invest in our ticket to our show, they could easily buy someone else's stuff. So, we have the ability to really do things uniquely."

While Zac is proud to create jobs here in America, he and his band are also busy building a European fan base. They performed shows at the Glastonbury Music Festival and London's Hyde Park over the weekend. Zac Brown Band wraps up their European trek with a Monday night show at Shepherd's Bush Empire in London.

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