It's becoming a common trend for artists to partner with audio manufacturers and John Legend has just joined in on the action. The singer has teamed with Definitive Technology to serve as the first-ever brand ambassador for their current and future audio products lineup, including their new portable Bluetooth speaker, Sound Cylinder.
"As an artist, I strive to evolve my sound beyond what’s come before or what’s expected, while remaining true to a timeless style," Legend said in a statement. "That’s what appeals to me about this collaboration -- Definitive Technology is constantly raising the bar for innovation in audio products without ever losing sight of its commitment to putting sound first."
According to a video posted on Definitive's Facebook page, Legend described the company as a "wonderful audio brand that makes great products that provide surround sound for my music, my movies, my entire life."
As an official spokesperson, the singer, who uses the product in his own home, will help the Baltimore-based company raise awareness and promote their high performance loudspeakers. The multi-year partnership will see the entertainer participating in the brand's national ad and retail campaign as well as at an upcoming concert in Las Vegas.
In related news, John is currently putting the finishing touches on his fourth solo studio album, Love in the Future, due out September 3.
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