The mtvU Woodie Awards honor the most popular music among college students, so it's unusual to see an artist whose career dates back to the 1960s among the event's nominees. However, one of the acts up for a trophy this year is none other than Bob Dylan.
The 72-year-old folk-rock icon has been nominated for a new prize called the Did It My Way Woodie, which recognizes artists for their innovations. Dylan received his nod for the clever interactive official video to his classic 1965 song "Like a Rolling Stone" that was released this past November to promote his expansive The Complete Album Collection Volume 1 box set.
The clip allows viewers to channel-surf through a selection of 16 staged television shows featuring various actors and hosts lip-synching the song's lyrics. Some of the segments feature recognizable television hosts and reality-TV stars, including The Price Is Right's Drew Carey and Pawn Stars' Rick Harrison and Austin "Chumlee" Russell. You can check out the clip at Video.BobDylan.com.
Dylan will be competing with such younger artists as Beyonce, Kanye West, Arcade Fire and Childish Gambino, the rapper alter ego of Community actor Donald Glover.
This year's installment of the mtvU Woodie Awards will take place in Austin, Texas, during the South by Southwest Music Festival, and will air March 16 on MTV at 8 p.m. ET/PT.
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