Before Britney Spears launched her Las Vegas show Piece of Me at Planet Hollywood, there was a lot of speculation as to whether someone so young -- well, compared to other Vegas headliners -- could draw enough of a crowd to make the deal profitable. Well, that question as been answered.
USA Today reports that Piece of Me, which opened in late December in front of a crowd that included Katy Perry and Miley Cyrus, has grossed just under $11 million to date, and all 16 performances through February 22 were sold out. That's 72,000 tickets for the hit-packed, high-production show, despite onstage wardrobe malfunctions and persistent reports of lip-synching.
Billboard's Keith Caulfield tells USA Today that the sell-outs aren't surprising, considering the fact that Britney normally sold out 15,000-seat arenas when she toured. He also points out that the show should continue to do well in the near future, since the demand is still high. He explains that because Britney isn't playing every night in Vegas, "there's going to be a fair number of fans planning their Vegas trip this summer or later this year [around her]."
Meanwhile Jennifer Whitehair of Vegas.com says that Piece of Me has been the site's most-searched topic. "[Fans] really got what they wanted to see from her," she tells USA Today. "It's a huge audience that's been under-served in Vegas for a while, this younger demographic."
However, a celebrity branding expert tells USA Today that he doesn't think Piece of Me will run for years, as Celine Dion's first show did, because in order to keep fans interested, Britney will have to go out and create "more buzz outside of Vegas." Of course, if she suddenly announces an engagement to boyfriend David Lucado, that might do the trick.
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