On Wednesday Ice Cube officially unveiled BIG3, an eight-team, three-on-three summer pro basketball league featuring top retired NBA players.
"It sucks to see your favorite players retired. It's nothing good about it, especially when you know they still got game," Cube told reporters at a launch even alongside entertainment executive Jeff Kwatinetz and former Miami Heat player Roger Mason Jr.
"We came up with a big idea, which was to bring a style of basketball that I grew up playing, watching and loving, which is three-on-three basketball."
The new league will feature eight teams of five players each, plus former Philadelphia 76er Allen Iverson, former Seattle Supersonic player and Hall of Famer Gary Payton and retired NBA star George Gervin as coaches, touring from city to city across the country playing in 3-on-3 half-court games.
Iverson will also step in as a player captain, along with other former NBA players including Chauncey Billups, Mike Bibby, Kenyon Martin, Jermaine O'Neal, Rashard Lewis, Jason Williams, Stephen Jackson and Bonzi Wells.
"It's a great business opportunity, but as a fan I'm just excited to see the guys that I know who can still strap it up play at a competitive high level and I'm just happy that I have the right people and partners to be able to provide the stage for that," Cube continued.
"I got my heroes too and a lot of them play professional basketball and a lot of them have retired. And I want to see 'em again. And I hope this isn't just a dream of ours but it's a dream of yours. It's a dream of the fans."
"We need something that we can really get behind in the summer, and be excited about, and we think the BIG3 is just what the doctor ordered," Cube declared.
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