The power of viral video is on display this week on the Billboard pop chart as Future and Lil Uzi Vert ride internet crazes into the top 10 on the magazine's Hot 100.
Future's "Mask Off" rises to number seven on the back of Future's #MaskOffChallenge meme which challenges all kinds of musicians to play along with the track, reports the magazine. It's Future's highest-ever charting pop hit as a lead artist and second top-10 appearance overall.
Lil Uzi Vert's "XO TOUR Llif3" rises to number eight on the chart this week on the strength of a similar online effort -- the #LilUsiVertChallenge, which has led people on social media to upload videos of themselves doing the rapper's shoulder shaking dance. It's Lil Uzi Vert's first top-10 hit as a lead artist, though he spent three weeks on top of the chart as a featured artist on Migos' "Bad and Boujee."
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