Way before Taylor Swift even filmed her first Apple ad, she knew it would go viral. Apple Music head of content Larry Jackson tells Billboard the singer even came up with the idea for the first ad herself -- which featured Drake and Future’s “Jumpman” and some slapstick from Taylor.
"She sent me a bulletin board of ideas that and one of them was her falling and tripping on a treadmill, and the parenthetical sentence that came afterword was, 'This is gonna go viral,'" Jackson says. "And she was right."
The spot has racked up more than 17 million YouTube views since it was released April 1. She’s released two more ads -- one featuring her getting ready for a night out to Jimmy Eat World’s “The Middle” and another with her dancing around her living room to The Darkness’ “I Believe in a Thing Called Love.” All of the songs featured in her ads have received major sales bumps.
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