You clicked on their videos and made it happen. Alt-J, Hozier, George Ezra, and the unofficial kings of the innovative music video, OK Go, are among the winners of the 2015 YouTube Music Awards.
The winners were chosen based on the biggest growth in views, subscribers and engagement over the last six months. Together, these artists were watched over 47 billion times.
In honor of the artists who proved their YouTube worth, the video-sharing website will be doing something it’s never done before. A collection of exclusive new music videos from nine of the winning artists will be released on The YouTube Music Awards channel March 23. The videos will debut simultaneously at 10 a.m. PT.
YouTube has enlisted VICE to produce the videos and some A-List video auteurs to direct. You'll also have the chance to get in on the action; artists will take some lucky fans behind-the-scenes and invite others to be a part of the videos.
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