Ariana Grande has inked her first big endorsement deal: it's with WAT-AAH!, a bottled water brand aimed at young people. But she's not just helping to sell the product: she's their business partner as well.
“Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with WAT-AAH!,” Ariana says in a statement. “My fans are my everything and, because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share WAT-AAH! with everyone!”
As part of the deal, Ariana gets a long-term equity partnership in the company, and will be the face of the brand's new campaign, "OWN YOUR FUTURE," encouraging kids and teens to take charge of their health by hydrating with a beverage that has no sugar or sweeteners. It's packaged in 100% recycled containers, and comes in still and sparkling varieties, as well as in a range of flavors.
The company's CEO says that Ariana perfectly embodies the "OWN YOUR FUTURE" concept because "she is entirely her own creation. Her determination, creativity, business savvy, and mastery of social media has landed her at the top of her profession inspiring millions of kids and teens worldwide.”
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