(NEW YORK) -- The Ad Council Wednesday announced a new initiative to educate teens about making good choices about what to share online.
The initiative, dubbed the Internet Safety Coalition, is a collaborative effort drawing on the strengths of corporations, media and non-profits. AOL, AT&T, Google, MTV Networks, the National Center for Missing & Exploited Children and the National Cable and Telecommunications Association are among Coalition members.
"We know that targeted and consistent communications programs have the power to change attitudes and behaviors regarding a multitude of social issues," said Peggy Conlon, president and CEO of the Advertising Council.
Creative materials based on research and tested on teens will be developed and incorporated into the marketing and communications efforts of Coalition members.
GrapeVine Productions has already tested material featuring the tagline, "If you wouldn't wear it, don't share it," to be distributed via online videos, Web banners, social media messaging and logos.
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