Entries in Drive Sober or Get Pulled Over (1)


Ray LaHood Warns Americans: ‘Drive Sober or Get Pulled Over’

iStockphoto/Thinkstock(NEW YORK) -- Drunk driving-related fatalities were down 4.9 percent in 2010 nationwide, with 531 fewer deaths than the year before, according to new figures released Tuesday by the Department of Transportation.

Individually, however, the figures are not all positive. While the District of Columbia, for instance, slashed its number of drunk-driving fatalities by 55 percent, there was a 14 percent increase in fatalities last year in New York. New Hampshire saw a 52 percent increase in that same time frame.

Just in time for the holiday season and the spike in drunk driving that typically comes with it, Transportation Secretary Ray LaHood announced Tuesday a new PSA campaign called “Drive Sober or Get Pulled Over,” and a coordinated effort with local law enforcement to crack down on offenders. Despite the improving numbers, LaHood says he remains focused.

“Our work is not done,” LaHood said. “We can do better and we must do better. We are not going to rest.”

LaHood pledged to continue pursuing three key strategies to bring the number of alcohol-related road deaths down even further: tough laws, consistent enforcement and continued public education.

“Drive Sober or Get Pulled Over” is a $7 million television, radio and Internet advertisement campaign warning Americans of the dangers of driving under the influence, and cautioning them about the consequences of getting caught. The campaign will run from Dec. 16 through Jan. 2. The ads feature invisible cops apprehending drunk drivers before they get in the car, and catching them moments later at sobriety checkpoints on their road home. Their message: "If you drive drunk, they’ll catch you."

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