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Monday
Feb212011

Restaurant Shakes Up Indiana Town with Billboard Campaign

Photo Courtesy - Getty Images(SOUTH BEND, Ind.) -- A northern Indiana restaurant is in hot water after displaying a controversial billboard campaign.

The South Bend-based restaurant said it did not intend for its billboards to be controversial, but rather, to be noticed. 

After numerous complaints, Hacienda took down billboards referring to the 1978 Jonestown cult massacre.  More than 900 people died when they drank punch laced with cyanide.

The Hacienda billboard featured the picture of a mixed drink that read, "We're like a cult with better Kool-Aid...To die for."

Hacienda executives have apologized for the campaign, saying the restaurant should not have used the billboards.

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