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Entries in Neilsen (1)

Tuesday
May032011

Report: Are TVs Becoming a Thing of the Past?

Ryan McVay/Thinkstock(NEW YORK) -- A new study suggests a growing number of Americans are turning away from their televisions, but they are not tuning out completely.

For the first time in 20 years, the number of American households with TVs has dropped from nearly 99 percent to 96.7 percent. 

The Neilsen company blames two factors.  One is poverty -- growing number of people can't afford the higher tech digital equipment. The other is computer migration -- younger people weaned on laptops are increasingly getting their programming from the internet.

The shift may make Neilsen officials change the way they define television households, to include internet viewers.

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