Herman Cain’s 9-9-9 Plan: Buy Less, Pay Less

Steve Pope/Getty Images(WASHINGTON) -- Former Godfather’s Pizza CEO Herman Cain is running for president as a businessman, and the recent Florida Straw Poll winner has got something to sell the American people -- an economic plan that anyone can understand.

Mitt Romney’s economic plan has 59 points and is bound into a 161-page book. President Obama's recently released jobs bill is 155 pages long.

Cain's has three easy to remember points.

Call him the "9-9-9 candidate." That’s his economic plan, and he touts the digits every time he gets a chance to speak at a debate or during an interview, drilling it in like an ad jingle. His plan is simple and easily understood, which might be a plus among voters.  Praised by supporters for both its simplicity and its specificity, Cain’s plan drops the current 35 percent corporate tax rate to 9 percent, swaps the six-bracket personal income tax system for a 9 percent flat tax and creates a 9 percent national sales tax.

"Our tax code is the 21st century version of slavery,” Cain said in a campaign video publicizing his 9-9-9 plan.  “We will replace oppression with prosperity.”

Cain’s 9-9-9 video concludes with text saying, “If 10% is good enough for God, then 9% should be just fine for the Federal Government.”

And while Cain is busy pushing his 9 percent tax plan, he has yet to reach 9 percent support in the polls.  In the latest CNN/ORC International Poll, 7 percent of Republicans and Independents said they would support Cain, putting him in a three-way tie for fourth place with Ron Paul and Sarah Palin.

He only ranks fourth in the latest national poll, but Cain is on a roll after he snagged the top spot at the Florida Straw poll this weekend.

Cain said he is hoping to combat his “who is Herman Cain?” problem with a new book -- coincidentally titled Who is Herman Cain? -- which is set to hit bookshelves in October.

Unlike the economic proposals of his fellow candidates, Cain’s would add a new tax to the code in the form of a consumption-based national sales tax.

Cain said this tax would give consumers more freedom because how much they decide to buy determines how much tax they pay.

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