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Friday
Dec022011

Republican Primary Campaign Spending Way Down

Comstock/Thinkstock(NEW YORK) -- Republicans on Capitol Hill are always trying to find ways to reduce government spending, but it’s their colleagues running for the GOP presidential nomination who lead the way when it comes to being fiscally frugal.

The top nine Republican candidates running for the White House have spent a total of $53 million through the first nine months of 2011, compared with $132 million spent during the same time period four years ago, Bloomberg reports.

The $53 million spent as of Sept. 30 is also lower than the totals reported during the same time period leading up to the 2004 and 2000 primary campaigns.

Bloomberg reports the Democratic candidates for the presidential nomination of 2004 spent $58 million by the end of September 2003.  Four years earlier, 10 GOP candidates spent $68 million in the first nine months of 1999.

Media analysts cite one main reason for the drop in spending in the current campaign -- debates.  There have been 11 televised debates so far, giving the GOP candidates vital exposure and thus reducing the need to buy expensive TV advertising.

Ken Goldstein, president of Kantar Media’s Campaign Media Analysis Group, tells Bloomberg, “The debates and the daily drama of the Republican presidential primary are the new TV.

Copyright 2011 ABC News Radio

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