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Entries in Advertising (4)

Friday
Apr272012

FCC Requires Local TV Stations to Disclose Political Ads

Ingram Publishing(WASHINGTON) -- Local TV stations will be required to post information on the political ads they run, including rates, to a public database, the Federal Communications Commission ruled Friday.

How will this work? The FCC will host an online database making available information about political ads running on local affiliates of the four major TV networks in the top 50 markets, according to the FCC. The database will be available 30 days after the Office of Management and Budget approves the new policy.

“The new rule covers about 60 percent of all expected 2012 political advertising on local spot TV, where the vast majority of televised political ads air. The remaining 40 percent will occur in smaller media markets and thus remain offline this year, disclosed in the public files made available at stations,” the Kantar Media Group’s CMAG ad-tracking service wrote in an executive summary of Friday’s ruling.

The newly public information is notoriously difficult to access. Local TV affiliates already make it publicly available, but only in paper copies at the stations themselves. For years, reporters and watchdog groups have had to travel to TV stations and examine records in person when seeking detailed information.

Broadcasters opposed the ruling, citing costs of disclosure and competition with other media forms. Television stations under federal law are required to offer political candidates the lowest available advertising rates.

The FCC is made up of three commissioners, two of which were appointed by President Obama. Robert McDowell, the lone Republican appointee who was originally appointed by George W. Bush and reappointed by Obama in 2009, dissented from the decision.

Broadcasters will have to disclose the rates they charge for political ads, which are often lower than the rates charged to other advertisers. CMAG speculated that this was a major reason broadcasters opposed the move.

The watchdog group Citizens for Responsibility and Ethics in Washington had called for the online disclosure.

The FCC’s move will give the public a far more granular picture of where and how political money is being spent.

Currently, it’s very difficult to tell when and how political campaigns are spending money on advertisements. Outside groups–including super PACs and 501(c)4s–are subject to greater transparency. Those groups disclose ad spending to the FEC within 48 hours of purchasing air time, and the FEC reports it online almost immediately.

Campaigns, however, only disclose spending once a month -- meaning that candidates themselves largely evade scrutiny on how much they’re spending at any given time. By the time the public finds out, the data is already a month old. Still, with this new FCC ruling, that will change.

Copyright 2012 ABC News Radio

Saturday
Feb182012

New Ad Attacks Romney's History with Dogs

EMMANUEL DUNAND/AFP/Getty Images(DETROIT) -- It’s the problem that won’t stop hounding Mitt Romney.  On Friday MoveOn.org became the latest group in a long line of opponents to take advantage of Mitt Romney’s troubled past with canines with a new ad.  The ad reminds voters of the story of Romney’s family dog, Seamus, who was strapped to the roof in his kennel for a family road-trip to Canada.

ABC’s Jake Tapper and Jonathan Karl sat down with Diane Sawyer to breakdown why Romney’s dog problem isn’t going away anytime soon and what political junkies are looking forward to in the week ahead.

While the story of Romney’s dog might seem like a small issue to some, Tapper explained that in an election that is expected to come down to just a few voters, in just a few places, Democrats believe anything that works to bring even one more vote to Obama is worth trying.  It’s an even easier storyline to continue feeding when you have your own adorable pooch — in the form of Bo, the dog — to help win voters over, Karl told Sawyer.

However both Tapper and Karl agree that the fight for the week ahead will not be over dogs, but over the voters in Michigan as Romney scrambles for a victory in the Feb. 28 primary.  As Karl told Sawyer, Rick Santorum has gone from underdog to a candidate with a real chance at winning in Michigan and beyond.  Even the White House, who has long considered Romney to be their inevitable opponent, is now even beginning to show signs they are considering how they might have to run against Santorum this Fall, added Tapper.

While in the long run all signs still point toward a Romney nomination, Santorum’s strong run now could spell trouble for the Republican Convention this summer if it ends in a brokered convention – -something we haven’t seen in modern politics in decades.  While Romney may have the support of the Republican establishment, a divided party could have reporters strapping on their helmets and knee pads for a raucous ride to the finish, joked Tapper.

Copyright 2012 ABC News Radio

Wednesday
Feb082012

Gingrich Praises Clint Eastwood Superbowl Ad

NICHOLAS KAMM/AFP/Getty Images(CLEVELAND) -- Karl Rove said he was offended by Chrysler’s Clint Eastwood halftime Super Bowl ad and other Republicans grumbled that the ad subtly promoted the interests of President Obama, who has made the bailout and the seeming resurgence of the U.S. car industry a major economic sales pitch for his re-election.

But Newt Gingrich, the former House Speaker from Georgia who is running for president as a Republican, said Wednesday that he liked the ad.

“I have to confess I liked the Clint Eastwood halftime ad,” Gingrich told a crowd at Jergens Inc. during a campaign stop in Cleveland. “I mean, I liked the tone of that ad. The world has counted us down before and we’re just regrouping and I believe with your help in the primary and your help in the general election, we can, in fact, develop an approach that will put America back on the right track.”

In the ad, which ran Sunday night, Eastwood said, “It’s halftime in America, too. People are out of work, and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared because this isn’t a game. The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.”

Amid criticism from the Right, Eastwood later issued a statement saying, "I am certainly not affiliated with Mr. Obama."

Copyright 2012 ABC News Radio

Wednesday
Jun292011

Ad Campaign Blasts Obama, Targets 21 Battleground Media Markets

Official White House Photo by Pete Souza(WASHINGTON) -- The national TV ad campaign launched Monday by Crossroads GPS attacking President Obama on the economy has aired in 31 media markets across ten states over the past two days, a source with knowledge of the ad buys told ABC News.

Twenty-one of those markets are in swing states Virginia, North Carolina, Florida, New Mexico, Colorado, Iowa, and Nevada.

Crossroads GPS, the independent group founded in part by Karl Rove, said last week it would spend $20 million on a TV ad campaign this summer criticizing the president.  The initial buy for the spot "Shovel Ready" cost $5 million and runs for two weeks, a spokesman said.

Here's a look at the cities targeted by the initial campaign:

  • Virginia: Norfolk, Roanoke, Richmond
  • South Carolina: Greenville
  • North Carolina: Charlotte, Greensboro, Raleigh
  • Montana: Butte, Billings
  • Iowa: Des Moines, Davenport, Cedar Rapids, Sioux City
  • Texas: El Paso
  • Nebraska: Lincoln, Omaha
  • Florida: Orlando, Ft. Myers, Jacksonville, Tampa, West Palm Beach
  • Colorado: Denver, Colorado Springs
  • Missouri: Columbia, Springfield, St. Louis
  • Kansas: Kansas City
  • Nevada: Las Vegas, Reno
  • New Mexico: Albuquerque
  • Washington, D.C.

Copyright 2011 ABC News Radio







ABC News Radio