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Entries in Commercials (2)

Tuesday
Dec132011

FCC Passes Rules to End Loud Commercials

iStockphoto/Thinkstock(WASHINGTON) -- Pretty soon there'll be no need to reach for the volume-control button on the remote the next time a commercial interrupts a favorite TV show.

The Federal Communications Commission on Tuesday unanimously approved new rules that require cable and broadcast stations to play commercials at the same volume as the TV shows they break into.

The new FCC order is a step in carrying out the Commercial Advertisement Loudness Mitigation, or CALM Act, which President Obama signed in 2010. The CALM Act required television stations to turn down the volume on disruptively loud ads.

Come December 2012, when the CALM Act takes effect, those commercials that blare at a much louder volume than the shows will be history.

The act requires television stations to maintain the same average volume for both programming and ads, so consumers don't have to adjust the levels at each commercial break.

Members of the commission praised the act for addressing a problem that had plagued consumers for decades.

The CALM Act requires stations to buy equipment that regulates these sound levels, ensuring the mean volume of the advertisements is no louder than that of the programming. It will be regulated with different check systems, depending on a station's size.

William Lake, chief of the FCC's Media Bureau, pointed out that such regulations had not been possible in the past because of limitations on analog television.

Televisions across the country switched to digital signals in June 2009.

The original CALM act signed last December gave the FCC the power to grant a one-year exemption to those stations that show they would incur "financial hardship" if forced to comply with these standards. After that time, they can apply to renew that exemption for another year.

Copyright 2011 ABC News Radio

Thursday
Sep302010

Senate Moves to Turn Down Volume on TV Ads

Image Courtesy - Getty Images(WASHINGTON) -- This fall, the Senate couldn’t get anything done on tax cuts, energy, immigration, gays in the military, campaign finance reform, or outsourcing jobs, but it did take a step to turn down the volume on noisy television commercials. The Senate on Wednesday passed by unanimous consent a bill that would require the FCC to regulate the volume of TV commercials that can be many times louder than the TV program itself.

“Every American has likely experienced the frustration of abrasively loud television commercials,” the bill’s sponsor Sen. Sheldon Whitehouse of Rhode Island said in a statement. “While this may be an effective way for ads to grab attention, it also adds unnecessary stress to the daily lives of many Americans.

The bill, called the CALM Act, will now move on to the House, which passed similar legislation last December. If minor differences between the two measures can be ironed out, a final bill could be sent to President Obama during Congress lame-duck session in November.

Copyright 2010 ABC News Radio







ABC News Radio