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Entries in florida primary (2)

Tuesday
Jan312012

ABC News Projects Mitt Romney Will Win Florida Primary

JEWEL SAMAD/AFP/​Getty Images(TAMPA, Fla.) -- Mitt Romney will win the Florida Republican primary, ABC News projects, based on the exit polls and analysis of the vote in so far.

Newt Gingrich will be second, Rick Santorum third and Ron Paul will place fourth, ABC News projects.

Romney appeared to win most of the state's southern and central region, while Gingrich's support was concentrated in the north.

The former Massachusetts governor's debate performance last week and negative ad campaign against chief rival Gingrich played a key role in his victory in the Sunshine State.

Preliminary exit polls found that Republican voters were heavily influenced by the debates and campaign ads that dominated the Florida airwaves for weeks. As in Iowa and South Carolina, voters were looking for the candidate who has the best chance to defeat President Obama. About two-thirds of Florida voters in these preliminary results said they would be satisfied with Romney as the Republican nominee.

Romney jumped into Florida well before any of his competitors, launching TV ads even before the South Carolina primary. That move may have helped him, as exit polls found that four in 10 voters made up their mind before the start of the month, much more than in South Carolina.

Both candidates and the super PACs supporting them have spent millions of dollars in attack ads, but the former House speaker was far outweighed by his chief rival when it comes to spending.

Romney's campaign spent nearly $7 million on television ads leading up to the primary, more than six times that of Gingrich, whose campaign spent about $1 million.

The super PACs have even outspent the campaigns. The group supporting Romney, Restore Our Future, spent a whopping $8.5 million on ads in Florida, while Winning Our Future, the super PAC backing Gingrich, spent about $2.2 million.

Neither Rick Santorum nor Ron Paul, the other two candidates in the race, are on the airwaves. Both were instead focusing on Nevada, the next voting state.

Romney was actually on the airwaves more in 2008, when he lost the state to Sen. John McCain. But in this race, he dominated the airwaves against his rivals, airing almost 13,000 ads on broadcast television across the state, as of Wednesday, Jan. 25 -- much more than Gingrich and his support groups, which together have aired about 200 spots, according to the Wesleyan Media Project.

Ninety-two percent of all TV ads aired in the Sunshine State over the last week were negative, mostly targeted at Gingrich, according to Kantar Media Campaign Media Analysis Group.

Gingrich had made his mark by stellar debate performances that set him apart from other candidates. It was one of the reasons why he won by an overwhelming margin in South Carolina. But that changed last week as Romney aggressively attacked Gingrich on his past connections to Freddie Mac and his immigration ads.

Fifty delegates are at stake in today's primary, an important number for Romney.

Copyright 2012 ABC News Radio

Tuesday
Jan312012

Ads and Debates Swayed Florida Voters, Exit Polls Find

ABC News(TAMPA, Fla.) -- Preliminary exit poll results from the Florida primary indicate that campaign advertising and the presidential debates weighed heavily on voters’ minds as they headed to the polls Tuesday.

The campaign ads that ran in the state were mostly negative. About four in 10 voters said such advertising was an important factor in their vote, reports ABC News’ Gary Langer of Langer Research Associates.

That number – roughly 40 percent – is about the same as what was seen in New Hampshire.

Also key were the debates. “Around two-thirds of Florida voters say the debates were an important factor in their vote in today’s primary, about the same as in South Carolina, where Gingrich benefited from his pre-primary debate performances,” Langer reports.

Here are some other factoids from the preliminary results, per Langer:

“Four in 10 voters in preliminary exit poll results said they chose their candidate before the start of this month — many more early deciders than in South  Carolina, and similar to the number in New Hampshire. On the flipside, only about a quarter decided in Florida in the last few days – fewer than half the number of later deciders in South Carolina, 55 percent.”

“Nearly half of voters pick electability – the candidate who has the best chance to defeat Barack Obama – as the most important candidate attribute – about as many as chose it in South Carolina, and more than in either New Hampshire or Iowa. That’s far ahead of the roughly two in 10 who care most about a candidate with the right experience or one with ‘strong moral character.’ And, after a race in which ideological credentials were a sharp focus, only about one in 10 think being a true conservative is most important.”

“As a further indication of his general appeal, basic favorability toward  Romney as a person far outpaces that of Gingrich. About three-quarters of Florida primary-goers have a favorable opinion of Romney, while only slightly more than half say so about Gingrich.”

Copyright 2012 ABC News Radio







ABC News Radio