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Entries in Political Ads (4)

Sunday
Oct142012

Republicans Outspend Democrats on TV Advertising, But Have Fewer Ads to Show for It

Brand X Pictures/Thinkstock(NEW YORK) – When it comes to spending on political ads, money isn’t everything.

Data from Kantar Media’s CMAG, an ad tracking firm, showed that during the week of Oct. 4-Oct. 11 Mitt Romney, the RNC and Republican outside groups combined to outspend President Obama and his allies on TV ads by about $5 million – $31.6 million to $28.05 million.

Even so, the Democrats had more about 5,000 more ads on television.

How is this possible?

Rules covering campaign spending mandate that candidates are able to buy air time cheaper than outside groups.

Almost all the advertising bought by Democrats was purchased by the Obama campaign, while more than half of the GOP spending was by outside groups like SuperPACs. Buying at certain times of day and reserving time early also help to save campaigns money.

Here’s what it looks like on the ground.

Last week in Tampa, the Obama campaign spent $1.57 million on TV ads, which bought 1,532 Obama ads. Republican special interest groups spent over $1.2 million that same week, but it only bought them 659 ads.

This pattern in Tampa was replicated in multiple battleground media markets like Cincinnati, Charlottesville, Va. and Madison, Wis.

Why does this matter? As the outside groups like Restore Our Future and American Crossroads talk of flexing their spending muscle in these waning days of the campaign, it’s important to remember that those dollars don’t stretch as far as the same dollars spent by the candidates themselves.

Copyright 2012 ABC News Radio

Wednesday
Sep072011

Obama Parodied by Impersonator in Outside Group Political Ad

Pete Souza/The White House(WASHINGTON) -- The American Future Fund, a pro-Republican nonprofit group, mocks President Obama for his handling of the economy in a new radio ad that features an Obama impersonator.

The one-minute spot spoofs a meeting between Obama and his staff as they figure out ways to create jobs and spin the president’s record.

“Alright folks now what am I going to say in my newest jobs speech? Should I talk about the jobs that I created with the stimulus?” the Obama impersonator says.

“Mr. President, your stimulus spent $800 billion dollars and unemployment went up,” replied a member of his “staff.”

“So we can assume hope and change didn’t work..so okay what about other ideas?” the Obama impersonator replies.

AFF founder Nick Ryan said that while the ad is meant to elicit a chuckle, its message is serious.

“What is not humorous about Obama’s failed policies is that millions of Americans are standing in the unemployment line,” he said in a statement. “It’s time for real leadership and a real plan to put Americans back to work.”

The group, which raised nearly $21,000 this year and had $4,800 cash on hand at the end of July, did not immediately respond to an inquiry as to where the spot will air.

Copyright 2011 ABC News Radio

Wednesday
Aug102011

Stephen Colbert Tells Pro-Rick Perry PACs to 'Back Off'

Mike Coppola/Getty Images(WASHINGTON) -- Stephen Colbert sent a message to all the political action committees vying to become Rick Perry’s “super-PAC” Monday night, telling them, “Back off b*****s!  I saw him first!”

“I endorsed Perry weeks ago,” Colbert said in a segment Monday night.  “I already called shotgun though he may not have heard since people in Texas are always yelling shotgun, so hands off my Rick!  He’s the last donut on the office break room snack tray and I licked him.”

Since speculation has mounted about a Perry run, multiple grassroots groups have formed backing the Texas governor, including “Americans for Rick Perry,” “GrowPAC,” and the newest group “Make it Great Again,” which even sent an email telling potential supporters to ignore other groups claiming to be a super-PAC for Perry.

But to prove his commitment to Perry, Colbert vowed his super-PAC will air pro-Perry ads on the Iowa airwaves this Wednesday.

“Tonight I’m proud to announce that Colbert's super-PAC is releasing our first TV ad this Wednesday night in Des Moines, Iowa during all the local news broadcasts," he said.  "Check the local listings of commercials."

It looks like Iowans will have to tune into their local evening newscasts to see if Colbert’s gimmick becomes a reality.

The Texas governor will embark on a tour of the early state trifecta this weekend -- hitting South Carolina and New Hampshire on Saturday, followed by Iowa on Sunday.

Copyright 2011 ABC News Radio

Thursday
Sep302010

Senate Moves to Turn Down Volume on TV Ads

Image Courtesy - Getty Images(WASHINGTON) -- This fall, the Senate couldn’t get anything done on tax cuts, energy, immigration, gays in the military, campaign finance reform, or outsourcing jobs, but it did take a step to turn down the volume on noisy television commercials. The Senate on Wednesday passed by unanimous consent a bill that would require the FCC to regulate the volume of TV commercials that can be many times louder than the TV program itself.

“Every American has likely experienced the frustration of abrasively loud television commercials,” the bill’s sponsor Sen. Sheldon Whitehouse of Rhode Island said in a statement. “While this may be an effective way for ads to grab attention, it also adds unnecessary stress to the daily lives of many Americans.

The bill, called the CALM Act, will now move on to the House, which passed similar legislation last December. If minor differences between the two measures can be ironed out, a final bill could be sent to President Obama during Congress lame-duck session in November.

Copyright 2010 ABC News Radio







ABC News Radio