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Entries in Social Networking (2)

Monday
Jan302012

Obama Brings State of the Union Tour to Google+

Official White House Photo by Pete Souza(WASHINGTON) -- First it was Facebook, then Twitter. LinkedIn followed soon after. And, now, in the administration’s latest attempt to connect with supporters through social media, President Obama will participate in a virtual Google+ “hangout” on Monday evening, answering questions about his State of the Union address.

“I’ll walk into the Roosevelt Room across the hall from the Oval Office, take a seat, and kick-off the first-ever completely virtual town hall from the White House,” the president wrote in an email sent out by the White House last week. “This is going to be an exciting way to talk about the steps that we need to take together at this make-or-break moment for the middle class.”

[ CLICK HERE TO VISIT THE WHITE HOUSE GOOGLE+ PAGE ]

The live video chat caps a week of social media engagement that the White House planned around the State of the Union. The president will answer video questions that have been submitted through YouTube and will invite some of the questioners to participate in the conversation, which will be live-streamed through the White House’s Google+ page.

Copyright 2012 ABC News Radio

Wednesday
Aug242011

Obama Campaign Seeks Social Media Staffers

Dimitri Vervitsiotis / Getty Images(CHICAGO) -- If you’re an unemployed Democrat with a knack for Facebook and Twitter, President Obama’s reelection campaign may have a job for you.

The Chicago-based team of Obama strategists and organizers wants to beef up its social media presence with multiple new hires, from digital media experts to lower-level staffers, according to a job listing posted Tuesday on the electronic Democratic job bank “Jobs That Are Left.”  The announcement was first spotted by the New York Observer.

“We’re looking for writers who can tell stories in 140 characters or less, put complex policy into Facebook-friendly terms, and help plan and create original content that people will be compelled to share with their friends,” the post reads. “You should have a head for politics, a sense of humor, and buckets of common sense.”

While the total number of pending new hires may be unclear, the objective is not: to flood the online networks with savvy, articulate defenders of Obama’s record at a time when his poll numbers are tanking, and reenergize millions in an audience that was critical to Obama’s victory in 2008 that may have seen their lofty dreams of Hope and Change tempered by the realities of a stagnant economy and Washington political maneuvering.  

Obama campaign aides have said they plan aggressive, “unprecedented” outreach to voters through social media, and are designing “innovative” ways to do that.  The White House recently held the first ever presidential Twitter town hall, and Obama has utilized new interactive video teleconferencing technology to brief volunteers.

Jonathan Askin, who was a member of Obama’s technology task force in 2008, said the 2012 campaign will be defined by “mobile social, hyper-local, grassroots community organizing” that harnesses tools like Four Square and Places giving supporters real-time access to campaign activities.

As Obama’s army of 2012 social media operatives kick their plans into gear, they will have a sizeable audience listening --  much larger than any of Obama’s prospective GOP challengers.  The president has 9.8 million followers on Twitter and 22.6 million fans on Facebook.  

Copyright 2011 ABC News Radio







ABC News Radio