(WASILLA, Alaska) -- Former vice presidential candidate Sarah Palin and her daughter, Bristol Palin, appear to be taking steps to further build the 'Palin' brand by applying to trademark their names.
Thomas Van Flein, an attorney and close advisor to the Palin family, submitted the applications for both women to the United States Patent and Trademark Office.
Van Flein submitted Sarah Palin's application on Nov. 5 of last year, just one day after the mid-term elections. Bristol Palin's application was submitted Sept. 15, 2010, just a few days before her run on Dancing With the Stars.
Sarah Palin's application shows that she wants to register her name as a trademark for two commercial services: "information about political elections" and "providing a website featuring information about political issues."
Bristol Palin wants to trademark her name for "educational and entertainment services, namely, providing motivational speaking services in the field of life choices," according to the application filed.
Attempts to reach the law firm submitting the applications were unsuccessful.
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