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Entries in TV (13)

Friday
Oct122012

One in 10 Viewers Watched Debates on TV Plus One Additional Screen

Jupiterimages/Thinkstock(NEW YORK) -- Take a look at the constant stream of tweets during the debates (there were 10 million within two hours of the first debate between Obama and Romney), and it’s obvious that not only are people watching the feuding candidates on TV but also on their phones, computers or tablets.

According to a study released by the Pew Research Center for the Press and the People, 85 percent of those who tuned in to the debate last week watched it on live TV, but 11 percent  followed it online, either on a computer, phone or tablet. That means that one in 10 Americans used the two- or double-screen approach, watching TV while also holding a mobile device (phone or tablet) or computer.

Most of those who were following online were younger. Thirty-two percent of those younger than 40 said they tracked the debate online. The post-debate survey was conducted after the first presidential debate in a series of phone interviews with a national sample of 1,006 adults.

Pew also has some interesting stats when it comes to the social media activity. Only one-third of that five percent who followed the debates online said they shared their reactions online via Facebook or Twitter. Interestingly, there wasn’t a major difference along party lines in technology usage.

More details on the survey can be found on the Pew website, but it’s pretty clear that while the majority continues to stick to the boob tube for these major political events, the smaller, more portable screens are starting to provide another avenue for at least 10 percent.

Copyright 2012 ABC News Radio

Tuesday
Jan172012

Santorum Blasts Romney in New South Carolina Ad

Win McNamee/Getty Images(MYRTLE BEACH, S.C.) -- Though he pledged earlier in the day to keep his campaign “above board,” and not go negative, Rick Santorum on Monday unveiled a bitingly critical new campaign ad that portrays rival Mitt Romney and President Obama as political clones.

“Obama supported the Wall Street bailouts… So did Romney,” the ad says over photos of the president and the former Massachusetts governor.  “Obama gave us radical ‘Obamacare,’ that was based on ‘Romneycare.’  Obama’s a liberal on social issues.  Romney once bragged he’s even more liberal than Ted Kennedy on social issues.  Why would we ever vote for someone who is just like Obama -- when we can unite around Rick Santorum and beat Obama?”

With six days to go before voters go to the polls in South Carolina, the campaign unleashed its first negative ad.  Earlier television spots focused on his conservative credentials and close family life.

Monday morning at campaign stop in Columbia, S.C., Santorum addressed the negative ads a pro-Romney super PAC is running against him in this state, and was asked specifically whether he would respond in kind.

“What you’ve seen me on the campaign is what I’m going to do on our advertising, which is to talk about my record, if I’m going to juxtapose it versus how I’ve voted or what I believe that I’ve done here versus others,” Santorum said at the Lizard’s Thicket restaurant.  “I’ll do that, but I’m not going to go out there and misrepresent someone’s record for political purposes.  I don’t do that, I don’t believe in it.

“The people of South Carolina deserve an honorable campaign, someone who goes out and tells the truth, someone who talks about their record and juxtaposes it with someone else on a factual basis, and we are going to do that, as we have in this campaign, and we’re going to keep it above board, we’re going to keep it about issues, not about things that clearly are intended to mislead the people of South Carolina,” he said.

An ad running in the Palmetto State sponsored by the super PAC Restore Our Future hits Santorum on earmarks and accuses him of “voting to allow convicted felons vote.”

Copyright 2012 ABC News Radio

Wednesday
Dec282011

Gingrich's Iowa TV Ads Keeping Campaign in Debt

ABC News(DECORAH, Iowa) -- Republican presidential candidate Newt Gingrich’s campaign made a new ad buy on Wednesday, the third of an expensive advertising venture in Iowa, keeping the campaign in debt, according to a spokesman.

A campaign spokesperson told ABC News on Wednesday that they would still have debt in the next Federal Election Commission (FEC) filing report because “we’re trying to win in Iowa.”  The campaign would not release the purchase amount of the new ad, saying only that the buy was “major.”

The ad titled “Winning the Argument,” will begin airing Thursday and shows clips from Gingrich in past debates.  The Gingrich campaign made two $250,000 ad buys in December, running two ads repetitively over the last month.

The campaign is buying a large number of ads instead of paying back debt, some of which include charter planes and debts owed from big spending early in the campaign season. ABC News reported last month that the Gingrich campaign did pay back the $42,000 owed to Gingrich himself for his list of contacts.

While the new advertisement remains positive in nature, the Gingrich campaign took a negative turn this week releasing two emails Tuesday night and Wednesday, calling Mitt Romney a “Massachusetts moderate” and comparing the “Gingrich jobs and growth plan” with the “moderate Mitt tax reshuffling.”  In previous policy comparison emails, the Gingrich campaign used Romney’s first and last name, without the “moderate.”

The other email from the campaign ripped apart “moderate Mitt’s latest ad,” which did not attack Gingrich.

Copyright 2011 ABC News Radio

Friday
Dec162011

Santorum Campaign Launches Its First Television Ad

ABC News(SIOUX CITY, Iowa) -- Rick Santorum's campaign put out its first television ad on Thursday, the same day a SuperPAC also launched in support of the former Pennsylvania senator.

Titled “Sing, Sing, Sing,” the ad was slated to air in Iowa Thursday evening. The TV spot touts Santorum's conservative background and the endorsements he’s received from conservative leaders over video footage of the candidate with his wife and seven children.

“A loving husband, a devoted father, homeschooler and a man of deep faith. He wrote the law that banned partial birth abortions. Overhauled America’s welfare system,” a narrator reads. ” And no one has done more to protect America from Iran’s growing threat than Rick Santorum. It’s no wonder Palin, Beck and Huckabee are singing his praises.”

The voiceover narrates over quotes from Sarah Palin, Glenn Beck, and Mike Huckabee praising Santorum and even includes a quote from rival Newt Gingrich lauding Santorum’s Iran policy.

On Wednesday, the former senator bragged that he was running the leanest of the GOP presidential campaign. Earlier Thursday, the Red, White, and Blue Fund, a Santorum SuperPAC, announced they were spending $200,000 on ads in Iowa touting Santorum.

Copyright 2011 ABC News Radio

Tuesday
Dec132011

FCC Passes Rules to End Loud Commercials

iStockphoto/Thinkstock(WASHINGTON) -- Pretty soon there'll be no need to reach for the volume-control button on the remote the next time a commercial interrupts a favorite TV show.

The Federal Communications Commission on Tuesday unanimously approved new rules that require cable and broadcast stations to play commercials at the same volume as the TV shows they break into.

The new FCC order is a step in carrying out the Commercial Advertisement Loudness Mitigation, or CALM Act, which President Obama signed in 2010. The CALM Act required television stations to turn down the volume on disruptively loud ads.

Come December 2012, when the CALM Act takes effect, those commercials that blare at a much louder volume than the shows will be history.

The act requires television stations to maintain the same average volume for both programming and ads, so consumers don't have to adjust the levels at each commercial break.

Members of the commission praised the act for addressing a problem that had plagued consumers for decades.

The CALM Act requires stations to buy equipment that regulates these sound levels, ensuring the mean volume of the advertisements is no louder than that of the programming. It will be regulated with different check systems, depending on a station's size.

William Lake, chief of the FCC's Media Bureau, pointed out that such regulations had not been possible in the past because of limitations on analog television.

Televisions across the country switched to digital signals in June 2009.

The original CALM act signed last December gave the FCC the power to grant a one-year exemption to those stations that show they would incur "financial hardship" if forced to comply with these standards. After that time, they can apply to renew that exemption for another year.

Copyright 2011 ABC News Radio

Tuesday
Dec132011

Rick Perry Pushes Against 'Political Correctness' in New TV Ad

ABC News(AUSTIN, Texas) -- In a new television ad to be aired in Iowa Tuesday, Texas Gov. Rick Perry characterizes himself as the outsider and truth-teller who will put aside “political correctness” to overhaul Washington, D.C.

“Washington is the capital of political correctness, where double speak reigns and truth is frowned upon,” Perry says as he looks directly into the camera.  “You can’t say that Congressmen becoming lobbyists is a form of legal corruption or that we give aid money to countries that oppose America.  Or that Washington insiders are bankrupting Social Security.  You and I know it’s true, but not politically correct.  I’m Rick Perry, an outsider who will overhaul Washington and tell you the truth.”

Perry’s new ad, the latest in the campaign’s million-dollar advertising push in the final weeks before the Iowa caucuses, comes the day before he begins a 42-city bus tour through Iowa on Wednesday.

Copyright 2011 ABC News Radio

Monday
Dec052011

Newt Gingrich Airing First TV Ad in Iowa

Jessica McGowan/Getty Images(DES MOINES, Iowa) -- Newt Gingrich will hit the airwaves for the first time on Monday with a minute-long television ad airing statewide in Iowa.

“Some people say the America we know and love is a thing of the past.  I don’t believe that because working together I know we can rebuild America,” Gingrich says in the ad, over video of a landscape and the American flag hanging from a front porch, blowing in the wind.

The ad, called “Is the America We Love a Thing of the Past? Newt Says No,” features video of Gingrich speaking directly into the camera mixed with a variety of footage including the Statue of Liberty, soldiers marching in line, workers in a manufacturing plant, a hand passing through a field of wheat, and a cowboy lassoing a herd of bulls while the former Speaker of the House lists ways to revitalize the country.

“We can revive our economy and create jobs, shrink government and the regulations that strangle our businesses, throw out the tax code and replace it with one that is simple and fair,” the ad says.  “We can regain the world’s respect by standing strong again, being true to our faith and respecting one another.  We can return power to the people and the states we live in so we’ll all have more freedom, opportunity and control of our lives.  Yes, working together we can and will rebuild the America we love.”

The campaign is spending $250,000 on its first ad buy that will air across the state on cable and broadcast.  Gingrich joins Rick Perry, Mitt Romney and Ron Paul in advertising in the Hawkeye State.

The ad was produced by Lionel and Kathy Sosa.  Lionel Sosa is a media strategist consulting the campaign.

Copyright 2011 ABC News Radio

Thursday
Dec012011

Romney Proves He's Ready to Play in Iowa, Launches First TV Ad There 

James Devaney/WireImage(DES MOINES, Iowa) -- Putting weight behind his claims that he’s ready to compete in Iowa, Mitt Romney launched his first television ad in Iowa Thursday, just one month before the state’s caucus.

This is Romney's third ad of the campaign cycle; the first two were bought in New Hampshire.

The 30-second ad, titled “The Right Answer -- Iowa,” is similar in content to the ad Romney released on Wednesday that will air beginning on Thursday in New Hampshire.  The Iowa version features still photographs from his four events in Iowa, including last week’s endorsement from South Dakota Sen. John Thune at an event in Des Moines.

In the ad, Romney follows a similar script as the New Hampshire version, talking about his plan to turn the economy around.

"I spent my life in the private sector.  I've competed with companies around the world.  I've learned something about how it is that economies grow,” Romney says in the ad.  “We're not going to balance the budget just by pretending that all they have to do is take out the waste.  We're going to have to cut spending."

[Click here to watch the ad]

Andrea Saul, the campaign’s spokeswoman, said in a statement, “In the closing weeks before the caucuses, we will continue to make the case that Mitt Romney is the best candidate to beat Barack Obama.  Mitt Romney has always said that he would campaign and compete in Iowa.”

“He looks forward to participating in the two upcoming Iowa debates,” said Saul.  “Going on television is just another tool in getting Mitt Romney’s message out that Barack Obama has failed as a president, and that he is the best choice to grow the economy, cut spending and create jobs.”  

It was not immediately clear how large this ad buy was or when it will air in Iowa.

Copyright 2011 ABC News Radio

Thursday
Dec012011

Romney Campaign Spends $85K on Second Ad Buy

Darren McCollester/Getty Images(MANCHESTER, N.H.) -- The Romney campaign released its second television ad of the campaign season on Wednesday -- a 30-second spot that will air, like the first one did, in New Hampshire.

But that’s about all that’s similar about the two ads.  The first ad released just over a week ago and titled “Believe in America” ignited a firestorm of criticism when it used a misleading quote from President Obama.

Wednesday’s ad is much tamer.

Titled “The Right Answer,” the ad focuses on Romney’s plan to turn around the economy, using video from his appearance at debates as well as still photographs from his campaign events.  Many snapshots show Romney meeting with voters and one shows New Hampshire Sen. Kelly Ayotte, who endorsed Romney last week, in the background.

[Click here to watch the ad]

“I spent my life in the private sector.  I’ve competed with companies around the world.  I’ve learned something about how it is that economies grow,” Romney says.  “But we’re not going to balance the budget just by pretending that all they have to do is take out the waste.  We’re going to have to cut spending.  And I’m in favor of cutting spending, capping federal spending as a percentage of GDP at 20 percent or less, and having a balanced budget amendment."

“The right answer for America is to stop the growth of the federal government and to start the growth of the private sector,” he says.

The ad comes just six weeks before the Granite State’s primary, and less than a week after New Hampshire’s most influential paper, The Union Leader, announced its endorsement of Romney’s GOP rival and former speaker Newt Gingrich.

The new ad buy is estimated to have cost the campaign approximately $85,000, according to sources familiar with the advertisement, and will run on ABC News’ Manchester, N.H., affiliate WMUR-TV between Dec. 1 and Dec. 6.  The first ad was more expensive, costing $134,000 and airing from Nov. 22 through Nov. 27 on WMUR as well.

Copyright 2011 ABC News Radio

Wednesday
Oct262011

Rick Perry Releases First Round of Ads in Iowa

Alex Wong/Getty Images(WASHINGTON) -- Rick Perry’s first ad campaign of the election cycle carries a positive tone, focusing on the Texas governor’s job creation record while promising to produce at least two and a half million jobs.

“As President, I’ll create at least two and a half million new jobs -- and I know something about that,” Perry says in the ad, which will run in Iowa starting Wednesday.

The ad touts Perry’s Texas job creation record and reiterates some of the themes in the energy plan he unveiled two weeks ago, which aims to expand drilling oil and gas fields, eliminate regulations which impede the production of domestic energy and make American energy independent.

The details of the ad, which mixes graphics of energy projects with video of Perry speaking with workers, were first reported by the Daily Caller.

“In Texas, we’ve created over one million new jobs while the rest of the nation lost over two million.  I’ll start by opening American oil and gas fields.  I’ll eliminate President Obama’s regulations that hurt other sources of domestic energy like coal and natural gas.  That will create jobs and reduce our reliance on oil from countries that hate America,” Perry says in the ad.

“Governor Perry’s new TV ad signals two priorities, American job creation and the families of Iowa,” Ray Sullivan, communications director for the Perry campaign said.  “The ad, which will be widely seen on Iowa TV and cable stations, underscores Rick Perry’s commitment to sparking millions of new jobs and his record as America’s jobs governor.”

Sources with knowledge of the ad buy said the Perry campaign will pour approximately $175,000 in an ad buy in Iowa between Oct. 25 and Oct. 31 with the bulk of the ads airing in Cedar Rapids, Des Moines and Sioux City.

Perry has released a series of web videos since he announced his run for the presidency, but this ad run marks his first advertisement of his presidential run.

Copyright 2011 ABC News Radio







ABC News Radio