Entries in TV Ad (18)


Obama Ad Says Romney Blind to Middle-Class Woes

NICHOLAS KAMM/AFP/Getty Images(WASHINGTON) -- As the Democratic National Convention gets underway, a new Obama campaign TV spot portrays Mitt Romney as out-of-touch and catering to the wealthy elite -- a line of attack Democrats will hone in the days ahead.

“The middle class is carrying a heavy load in America,” the narrator says.  “But Mitt Romney doesn’t see it.”

The ad cites a recent Tax Policy Center analysis of Romney’s tax plan to claim that he “hits the middle class harder and gives millionaires an even bigger break.”

The Romney campaign has disputed the analysis, while Romney himself pledged during his convention speech last week that “I will not raise taxes on the middle class.”

The Obama ad’s negative tone is noteworthy given all of the talk from the president’s campaign aides about focusing this week on a positive vision and “better path forward.”  Those aren’t touched upon here.

The 30-second ad -- titled "Heavy Load" -- began airing Monday in seven battleground states: Colorado, Iowa, New Hampshire, Nevada, Ohio, Virginia and Florida.  It isn’t airing in the DNC host state of North Carolina; Pennsylvania, which Democrats increasingly see as in their column; or Wisconsin, which polls show has become a new toss-up state.

Copyright 2012 ABC News Radio


Obama Ad Invokes Bill Clinton to Rebut Romney Welfare Attack

JEWEL SAMAD/AFP/GettyImages(WASHINGTON) -- A new Obama campaign TV ad in seven battleground states invokes former President Bill Clinton to directly rebut claims by Mitt Romney that the administration has a plan to “gut” welfare reform.

The 30-second spot, titled “Blatant,” highlights Clinton’s response to a recent Romney TV ad alleging Obama plans to drop the work requirement that was a key component of the 1996 welfare reform Clinton helped champion.

The 42nd president said in a statement earlier this week that Romney’s claim simply is “not true.”

While both sides have been playing fast and loose with the facts in their advertising, several independent fact-checkers have called the Romney ad highly misleading.

Its central allegation is at best an exaggeration, ABC News concluded, since the administration is offering states the opportunity to experiment with new ways of implementing the welfare law in order to boost employment, not reduce it.

Several states, including those with Republican governors, had expressed support for the increased flexibility.  But the administration says no states have yet formally applied for waivers from the current rules, therefore none have been approved.

“Blatant” will begin airing Friday in Colorado, Florida, Iowa, Ohio, Nevada, North Carolina and Virginia -- the same states where Romney has been airing his ad.

Copyright 2012 ABC News Radio


Obama Ad Alleges Romney Role in ‘Notorious’ Tax Scandal

J.D. Pooley/Getty Images(COLORADO SPRINGS, Colo.) -- President Obama's campaign continued its vigorous pace of attacks on rival Mitt Romney Thursday, with a new TV ad alleging the presumptive GOP presidential nominee once participated in “one of the largest tax avoidance schemes in history.”

“We do know that Romney personally approved over $70 million in fictional losses to the IRS as part of the notorious ‘Son of Boss’ tax scandal,” the narrator says, “One of the largest tax avoidance schemes in history.  Isn’t it time for Romney to come clean?”

The ad refers to Romney’s role as chairman of the audit committee for hotel giant Marriott International for six years in the 1990s.  During that time, the company took advantage of complicated tax avoidance measures, including the so-called “Son of Boss” tax shelter which was later challenged successfully by the Justice Department and IRS.  Romney, as an auditor, presumably knew about the practice.

The Obama campaign says the ad, which will air in Virginia, North Carolina, Florida and Ohio, fairly illustrates a pattern of behavior by Romney to minimize tax liabilities in his personal life and in business dealings.

“These questions are especially relevant given voters’ heightened attention in this election to the fate of their own tax rates, and the central role tax reform will play in the next administration,” said Obama campaign spokesman Ben LaBolt in a memo to reporters.

The Romney campaign says the charge that the candidate “personally” oversaw Marriott’s tax avoidance practices and had a key role in “scandal” is overblown -- both “dishonorable and dishonest,” said spokeswoman Amanda Henneberg.

Republicans also point out that the Obama ad’s primary sourcing for its central allegation is a op-ed published Wednesday by two major Democratic donors, “tax experts” Peter Canellos and Edward Kleinbard.

Canellos and Kleinbard have participated in press conference calls hosted by the Democratic National Committee to attack Romney, and each has donated significant sums to Democrats in election campaigns, Federal Election Commission records show.

Copyright 2012 ABC News Radio


Sarah Palin Cuts TV Ad for Sarah Steelman in Missouri Senate Race

Justin Sullivan/Getty Images(WASHINGTON) -- Sarah Palin is leaping to the assistance of a fellow “momma grizzly” in Missouri.

Sarah Steelman, who has enjoyed the backing of Tea Partiers in Missouri’s three-way Republican Senate primary, received Palin’s endorsement earlier this month.  Now, Palin is appearing in a TV ad for Steelman in the race’s closing stretch.

Steelman for Senate unveiled Palin’s ad on YouTube Monday.

Despite backing from Palin and national group Tea Party Express, Steelman, 54, is an underdog in the state’s Aug. 7 primary.  John Brunner, a businessman who has spent nearly $7 million of his own money on the race and who is backed by the U.S. Chamber of Commerce, leads Steelman 33 percent to 27 percent, according to a Mason-Dixon poll conducted for the St. Louis Post-Dispatch on July 23-25.  Rep. Todd Akin trailed in third with 17 percent.

All three Republicans lead incumbent Democratic Sen. Claire McCaskill, according to the poll.

Copyright 2012 ABC News Radio


Obama Campaign Debuts Ad for Olympics Opening Ceremony

JEWEL SAMAD/AFP/GettyImages(WASHINGTON) -- President Obama’s reelection campaign is releasing a new television ad to run during Friday night’s opening ceremony of the Olympic Games.

In the ad, entitled “I Believe,” Obama makes his case for “middle out” economics using clips from the speech in which he delivered the now infamous “you didn’t build that” line.

“We’re a nation of workers and doers and dreamers. We work hard for what we get and all we ask for is that our hard work pays off,” the president’s voice is heard as shots of Americana are seen on the screen.

“I believe that the way you grow the economy is from the middle out. I believe in fighting for the middle class because if they’re prospering all of us will prosper,” he continues.

The clips are taken from the president’s speech earlier this month in Roanoke, Va., the same speech in which he also said “if you’ve been successful, you didn’t get there on your own… If you’ve got a business -- you didn’t build that.  Somebody else made that happen.”

Republicans and Mitt Romney’s campaign have spent the past two weeks hammering the president for disparaging small business owners in his remarks.

This week, the president fired back, accusing Romney of “twisting my words.”

“I understand these are the games that get played in political campaigns, although when folks just omit entire sentences of what you said they start kind of splicing and dicing, you may have gone a little over the edge there,” the president told donors in Oakland, Calif., on Monday.

While viewers will hear the president’s campaign message on television during the opening ceremony, his rival will be attending in-person. Romney is in London to participate in the Olympic festivities as part of his three-country foreign tour.

Copyright 2012 ABC News Radio


Page Turner: Mitt Romney Re-Groups with New Ad

ABC/ Ida Mae Astute(BOSTON) -- Though Friday's news will be dominated by the tragic shooting in Colorado, politically, it feels like we're turning the page.

After two weeks of volleys from both sides on tax returns and Mitt Romney's record at Bain Capital, the former Massachusetts governor and his allies have finally been able to move onto the offense and capitalize on President Obama's "you didn't build it" comment.

The Romney campaign's latest television ad, released Friday morning, features the owner of a metal fabricating company who asks: "My father's hands didn't build this company? My hands didn't build this company?  Through hard work and a little bit of luck, we built this business. Why are you demonizing us for it?  It's time we had somebody who believes in us, someone who believes that achievement should be rewarded, not punished."

And although the context of Obama's quote is taken out of context, in a campaign where both sides have actively twisted the words and meanings of their opponents, the Obama campaign's protestations ring hollow.

Between Friday's new offensive and Thursday's favorable polling for Team Romney, the campaign has managed to end the week on the upswing.

And assuming Romney does not announce a running mate before going abroad, which seems like a pretty safe assumption, the Romney campaign was able to draft off all of the speculation fairly masterfully. From the rumor that former Secretary of State Condoleezza Rice was on the short list to the campaign's decision to let many of the possible vice presidential contenders loose on the television and radio airwaves this week, Romney officials fed a media frenzy at the moment when everyone was hungry for more.

Copyright 2012 ABC News Radio


New Romney Campaign Ad Asks Where Obama Stimulus Money Went

SAUL LOEB/AFP/Getty Images(TOLEDO, Ohio) -- The Romney campaign released its fourth television ad in just under a week Wednesday morning, this one launching direct attacks against how President Obama spent federal money while in office. The new clip shifts away from a series of ads that simply accused the president of lying in his own campaign ads.

The new 30-second spot, titled “Where Did All the Money Go?” backs the message heard by Romney and his campaign this week -- that Obama has engaged in so-called “political payoffs” while in office.

This is the first ad released by the campaign in the last week that does not just accuse the president of “inaccurate” ads that claim Romney owned offshore bank accounts and outsourced jobs during his time at Bain Capital.

The ad is simplistic, laying thick text over images of burning cash while a voiceover says, “Where did all the Obama stimulus money go?”

“Friends, donors, campaign supporters, special interest groups,” the text reads.  “Where did the Obama stimulus money go?”
“Solyndra,” flashes across the screen, followed by, “500 Million taxpayer dollars.”

The ad then asks again where the stimulus money went, with text flashing across the screen that reads, “Windmills from China” and “Electric Cars from Finland.”

Romney has spent several days telling voters and supporters that Obama is an “outsourcer-in-chief.”

At a fundraiser in Jackson, Miss., on Monday, Romney quipped, “The president’s not only making bad economic decisions he’s the outsourcer-in-chief.”

Copyright 2012 ABC News Radio


Romney Accuses Obama of Lying in New Outsourcing Ad

JEWEL SAMAD/AFP/GettyImages(JACKSON HOLE, Wyo.) -- In a new television ad released on Thursday, Mitt Romney accuses President Obama of lying and asks how voters can trust him to lead if he “doesn’t tell the truth.”

The ad, titled “No Evidence,” is the campaign's clearest and most aggressive push back thus far against claims by the president’s campaign that Romney outsourced jobs while working at the private equity firm he founded, Bain Capital.  The claims have been largely debunked by fact-checking organizations.

“When a president doesn’t tell the truth,” the ad opens, “how can we trust him to lead?”

The 30-second ad, which appears on Romney’s website adjacent to a form on which voters can sign up to “receive the truth” via e-mail from the campaign, uses text from the Washington Post that labels Obama’s outsourcing attacks “Misleading, Unfair and Untrue.”

“There was no ‘evidence’ that Mitt Romney shipped jobs overseas,” a narrator says.

The ad also uses then-candidate Hillary Clinton’s famous “Shame on you” line she delivered during the 2008 race in reference to Obama’s attacks on her.

“Candidate Obama lied about Hillary Clinton,” the ad’s narrator says.

“But America expects more from a president,” it says.  “Obama’s dishonest campaign, another reason American has lost confidence in Barack Obama.”

Romney himself swatted back at the attacks earlier this week during an appearance in Colorado, when he referred to Obama as the “outsourcer-in-chief,” reminding voters there that if they’re worried about outsourcing, they should be concerned about the president and not him.

The Obama camp won’t directly respond to Romney’s new ad, instead pointing to a Boston Globe report suggesting that Romney is the one being less than truthful.

Copyright 2012 ABC News Radio


Obama Ad Draws Contrasts with Romney on Taxes

Joe Raedle/Paul J. Richards/AFP/Getty Images(WASHINGTON) -- President Obama’s re-election campaign is putting some money behind its pitch to voters on the issue of tax fairness.

A new TV ad airing in nine battleground states this week promotes Obama’s plan to hike taxes on wealthier Americans and corporations while keeping rates lower for middle-income earners.

It casts GOP rival Mitt Romney’s plan as the polar opposite, favoring tax cuts for millionaires and billionaires while raising rates on working families.

“Two plans.  Your choice,” the narrator in the video says.

The message is part of a coordinated offensive on taxes that Obama launched on Monday, urging Congress to extend rates for only the middle class before they expire at the end of the year.  He is also taking the case on the road with campaign stops in Iowa and Virginia this week.

The 30-second spot -- the second in a series of ads contrasting Obama and Romney set to run in July -- began airing on Wednesday in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia, the Obama campaign said.

Romney campaign spokeswoman Amanda Henneberg said the Obama ad illustrates how the president’s economic policies are misguided.

“President Obama’s tax increase will hit families, job creators, and small businesses all over the country,” she said in a statement.  “Gov. Romney understands that the last thing we need to do in this weak economy is raise taxes on anyone.  He has a plan to permanently lower marginal rates, help middle-class Americans save and invest, and jumpstart economic growth and job creation.”

Copyright 2012 ABC News Radio


Obama Ad Casts President as ‘Insourcer,’ Romney as ‘Outsourcer’

JEWEL SAMAD/FREDERIC J. BROWN/AFP/Getty Images(WASHINGTON) -- Amid signs that attacks on Mitt Romney’s business record are resonating in several swing states, President Obama’s re-election campaign is doubling down with a new TV ad that hits Romney as an “outsourcer” while promoting Obama as an “insourcer.”

The 30-second spot, titled “Believe,” attempts to draw a contrast between the two candidates on their tax policies.

Romney “supports tax breaks for companies that ship jobs overseas,” the narrator says.  Obama “favors tax cuts for companies that bring jobs home.”

“Outsourcing verses insourcing.  It matters,” the spot concludes.

The Romney campaign called the ad misleading, noting that several independent fact-checkers have concluded that Romney did not have a direct role in shipping U.S. work abroad during his tenure at Bain Capital.

“Spending millions of dollars on untrue ads won’t change the fact that President Obama’s policies have left more than 23 million Americans struggling for work,” Romney campaign spokeswoman Amanda Henneberg said.

Still, the Obama campaign shows no signs of letting up on the outsourcing offensive.  Aides say the new spot reflects a new phase in Obama TV advertising that will begin focusing on the candidates’ contrasting visions for the future, rather than each individual’s record independently.

“I do think these summer months are important months.  We’re going to be debating the difference between our vision and his vision,” a senior Obama campaign strategist, speaking on condition of anonymity, told reporters last month.

“We’re finishing the foundational phase from our standpoint of the last three and a half years and the Romney record, then I think we’re going to have a debate about where we are now, what his ideas and vision are, what the president’s ideas and vision are and we’re going to drive that very hard,” the strategist said.

The ad begins airing on Tuesday in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia, the campaign said.

Copyright 2012 ABC News Radio

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