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Monday
Apr252011

Do Americans Care About the Royal Wedding?

Chris Jackson/Getty Images(NEW YORK) -- When Prince Charles of Great Britain married Diana Spencer in 1981, the wedding was watched by a television audience of 750 million people around the globe.

On Friday, the wedding of Prince William and Kate Middleton is expected to garner a worldwide television viewership of two billion people. Yet what some have termed "the event of the century" isn't generating much interest in the U.S., thanks largely to the changing times.

A recent PriceGrabber survey of 2,842 U.S. online consumers found that 95 percent of respondents won't host or attend a party to celebrate the nuptials of William and Kate, and 92 percent won't bother to purchase any royal wedding commemorative merchandise.

Debra Caruso, who heads the New York media firm DJC Communications, doubts that many Americans will set their alarms for 4:00 a.m. Friday to catch the beginning of the festivities, although their DVRs may be programmed to tape it.

"More of us are waiting to see how Jon Stewart, David Letterman and Stephen Colbert will frame the event,” Caruso said. “We’re attracted to the negative. Will there be a slip-up?"

At least the U.S. media thinks Americans are really hankering for wedding gossip. ABC devoted an entire 20/20 program to the upcoming ceremony, while network TV morning shows will feature extensive coverage beginning Monday leading up to the big wedding day.

Copyright 2011 ABC News Radio

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