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Entries in Ads (3)

Monday
Feb182013

Oscar Pistorius Loses Ad Deals with Nike, Oakley

Liza van Deventer/Foto24/Gallo Images/Getty Images(PRETORIA, South Africa) -- Corporate sponsors of Olympic "Blade Runner" Oscar Pistorius have begun to distance themselves from the sprinter, who is accused of murdering his model-girlfriend, Reeva Steenkamp. Pistorius is back to court in South Africa Tuesday morning on murder charges.

Oakley, the eyewear manufacturer, and the sporting goods giant Nike announced on Monday that they would no longer run ads featuring Pistorius, the South African double-amputee who gained worldwide fame for running on carbon-fiber blades.

"In light of the recent allegations, Oakley is suspending its contract with Oscar Pistorius, effective immediately. Our hearts are with the families during this difficult time and we'll continue to follow the developments in this tragic case," Oakley spokeswoman Cheri Quigley said in a statement released on Monday afternoon.

Nike has pulled an Internet ad showing Pistorius starting to sprint with the caption, "I am the bullet in the chamber."

The companies made their announcements shortly after Pistorius' own agent, Peet Van Zyl, said publicly that he expected the sponsors to stick with Pistorius through the legal process.

Copyright 2013 ABC News Radio

Wednesday
Feb292012

Putin Ads Aim to Woo ‘Virgin’ Voters Ahead of Russian Election

ALEXEY DRUZHININ/AFP/Getty Images(MOSCOW) -- The Russian presidential election is heating up and not just on the campaign trail.

A pair of sexually suggestive ads have appeared online urging first-time voters to choose Prime Minister Vladimir Putin, the favorite to win Sunday’s vote.

In one of the videos, a young woman is talking with her doctor about her “first time.”

Safety is important, the doctor stresses.  “Perhaps I don’t need… it,” the girl says with a suggestive yet hesitant pause.

The doctor’s orders are firm.  “Yes you do,” he replies as he stamps her papers.  “And it’s right that you want it for love.  I totally support your choice.”

“Really?” the girl says, equal parts surprised and relieved.

The camera follows the doctor’s glance to a wall calendar featuring Putin . “With him it will be safe,” the doctor says.  The girl smiles and appears relieved.  In the next scene, she is seen walking into a polling station and the slogan “Putin. The first time – just for love” appears on the screen.

In the second video, another young girl is visiting a fortune teller and says that she, too, wants her first time to be for love.

“The cards will speak the truth,” the soothsayer says as she lays out tarot cards.  “I see that it will be for love and without deceit,” she says as the cards are revealed.

Then she flips over a card with Putin’s likeness on it and the girl gasps.  “That’s him!” she whispers.

“You’ll be happy with him,” the fortune teller replies reassuringly, telling her she will be protected from everything this way.

The ending is the same, with the girl entering the polling station and the slogan on the screen, followed by a smiling picture of Putin.

The Moscow Times reports that it is unclear if the videos were serious or parodies.

Copyright 2012 ABC News Radio

Thursday
Feb022012

Steve Jobs Spoofed in Commercial for Taiwan’s Action Electronics

Justin Sullivan/Getty Images(TAIPEI, China) -- Steve Jobs became iconic in American life, alone on a stage in jeans and a black mock turtleneck, introducing the iPad or iPhone, or something else that was destined to change modern technology.

Now, a Taiwanese company has created a takeoff. It’s a commercial in which an actor, alone on a stage in jeans and a black mock turtleneck -- plus a halo and wings -- introduces a tablet called the Action Pad.

video platformvideo managementvideo solutionsvideo player

The commercial has been posted on YouTube -- and widely “disliked” on the site’s voting system.

There have been comments in defense of the ad -- “haha this is awesome,” or, “If you don’t see the funny side to this then there is something seriously wrong with ya.” But they were outnumbered by people who were offended, some of them using obscenities, others insulting people from Taiwan.

“Beyond distasteful … boycott company,” said one.

“This is ridiculous. Show some respect for Steve Jobs,” said another.

Action Electronics defended itself when asked about the ad.

“Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good,” said Chelsea Chen, a company spokeswoman.

Apple, reached by ABC News, said it did not have a comment.

Copyright 2012 ABC News Radio







ABC News Radio