(JHUNJHUNU, India) -- With India's population poised to overtake China by 2030, health officials are desperate to put a halt to birthrates.
That's why they are starting a new campaign, offering prizes to Indians who volunteer to get sterilized.
According to the BBC, women and men who opt not to be fertile will be placed in a lottery where they will have a chance to win everything from a food blender to a television to a motorcycle. The top prize being awarded is the Tata Nano, the world's cheapest car.
Sitaram Sharma, the head doctor of the western Indian town of Jhunjunu, hopes that the prizes will lure at least 20,000 people to become sterilized, reports the BBC.
Copyright 2011 ABC News Radio