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World Food Programme Launches Website to End World Hunger

Jupiterimages/Pixland (NEW YORK) -- When you were a kid, did you ever sit down for a family meal that ended with a half-full plate and your mom saying, "Finish your broccoli, there's starving kids in Africa?" Maybe you rebelliously answered, "Why don't you send them my broccoli then?"

Believe it or not, now you can.

With the new website, launched by the United Nations World Food Programme, you can donate the price of your dinner to school programs around the world.

In 1961, the World Food Programme began providing food to communities during and after emergencies. Fifty years later, they aim to reach more than 90 million people with food assistance in more than 70 countries -- this year alone.

WeFeedBack allows people to estimate the cost of their nightly dinner -- whether it's broccoli, sushi, or spaghetti and meatballs -- and donate the equivalent to school programs around the world for children in need. Putting a 50-cent serving of "broccoli" into the website's calculator, WeFeedBack lets you know that two children can eat for that price. That's bang for your buck.

School meals are a game changer in the fight against hunger. By nourishing the bodies and minds of children in poor countries during school hours, we are making an investment in the next generation: the meals encourage parents to send kids to school and help them concentrate on their lessons while they work.

The platform will soon be available as an app on iPhone, Facebook, Windows phone 7 and the Bing Map app.

Copyright 2011 ABC News Radio

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